Entries are open for Loeries 2025

Image sourced from @loerieawards

Award categories

The Loeries recognises excellence in advertising, marketing, design, and digital innovation.

Categories include:

• Film, radio, and print
• Digital and design
• Media innovation
• B2B creativity
• PR and media communications
• Social impact campaigns
• Service design

New categories introduced this year include:

• Comedic impact
• New launch campaign
• Marketing impact award, recognising collaboration between a marketer and their agency partners

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Purpose and evaluation

“The Loeries exists to recognise, reward, inspire, and foster creative excellence in the brand communications industry,” says Loeries CEO Preetesh Sewraj.

The awards highlight individuals and companies shaping brand communications across Africa and the Middle East.

Entries will be reviewed by a panel of jurors from across the region, led by international jury presidents. Submissions will be assessed based on innovation, execution, and relevance.

Entry details

For full guidelines, category descriptions, and entry requirements, visit www.loeries.com.