Latest newsSouth Africa’s premier location data and adtech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over a decade ago, Vicinity Media’s founding members Daryl van Arkel, Neil Clarence and Charles Talbot reflect on their 10-year journey of local excellence. 21 Oct 2024 Read more For decades retail advertising has relied heavily on product and price executions delivered through print and TV, usually focused on month end and seasonal campaigns. With digital transformation speeding along at a million miles an hour that's all changed. 5 Jul 2024 Read more As we embark on the journey through 2024, it's essential to take a moment and recognise the significant milestones and achievements that marked 2023 for Vicinity Media. 20 Feb 2024 Read more Vicinity Media is excited to announce the Vicinity Media Padel League, and we’re inviting you to be part of the action! 19 Feb 2024 Read more Digital transformation is well and truly underway, and marketing is now more and more data driven. While it lagged behind for a few years, out of home has quickly caught up. Data is everywhere and 'everyone has it', but not all data is created equal. Vicinity Media has many unique data sources and in this article I'll share how we use them for our clients and demonstrate the real wins when this data is leveraged in strategy, execution and measurement within an omnichannel approach, says Sharne Daniels, a DOOH campaign specialist at Vicinity Media. 28 Sep 2023 Read more We can all agree that OOH is digitally transforming at break-neck speed, Covid pushed the Fast Forward button and it hasn't let up since. The days of thumb sucking traffic counts is not a too distant memory either which makes the pace of change all the more outstanding (not to say there isn't still some thumb sucking), says Vicinity Media co-founder and CEO Daryl van Arkel. 30 Jun 2023 Read more DealFeed, our digital catalogue solution, has been recognised for innovation at the MMA Smarties South Africa Awards, receiving 2 Silver Awards in the categories of Experience Technology (Geo Targeting) and E-Commerce Marketing (O2O/New Retail/Innovative Sales Channel). 6 Apr 2023 Read more As we navigate the challenges and opportunities that lie ahead in 2023... It's time to reflect on the standout moments and achievements made in 2022. 2 Mar 2023 Read more Vicinity Media have announced that Greg Mason has joined South Africa's leading location data and technology company as supply and data manager. Mason has over 12 years of digital advertising experience with a specific focus on commercialising online publications through advertising. 2 Feb 2023 Read more Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place. 10 Oct 2022 Read more Vicinity Media have announced that Olav 'Ollie' Westphal has joined South Africa's leading location data and technology company as head of retail. Ollie brings with him a 25 year track record of unrivalled success in the marketing and advertising field, and is the industry authority on the printed catalogue and its role in retail advertising. 1 Sep 2022 Read more Relevance is key to the success of Caltex's Big Flex campaign. Fuel prices at an all-time high, Caltex cleverly utilised Vicinity's True Location data and 4D targeting technology to advertise their Big Flex competition to specific audiences and locations. 15 Aug 2022 Read more The True Location Cup inspires and educates the industry about the power of fresh ideas, creative thinking and innovation. Starcom's Otrivin pollen count campaign exceeded all expectations! 4 Jul 2022 Read more Vicinity Media's growth from 'the geo-fencing guys' into a big data player happened over a number of years. The transformation was complete when the company launched Vicinity 4D as a data source and targeting solution in 2020. This gold standard data product is derived from direct publisher integrations, near me searches, campaign engagements, store visits, and your website audience, and in layman terms means we know where and how to target your audience most effectively, eliminating risk and ramping up performance. 3 Jun 2022 Read more Leading location technology and data business Vicinity Media are proud to announce that digital OOH marketing strategist Bianca Pianese has joined the team. 26 May 2022 Read more
More news...Contact Vicinity MediaTel: 011 021 8346/7/8
moc.aidem-ytiniciv@ofni | moc.aidem-ytiniciv@selasPhysical Address: Cnr Jan Smuts & Wells Ave, Office 1, The Parks, Parkwood, Johannesburg, 2193 |
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