Tractor Outdoor was founded in 2001 by international industry veterans and is managed by a team who has a comprehensive grounding in the outdoor media industry.
Tractor Media Holdings, one of South Africa's leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of digital boards - for free. 20 Jan 2023Read more
Following its acquisition of a 50% stake in boutique media company UrbanSigns in 2018, leading out-of-home (OOH) media owner Tractor Outdoor has since announced that it will take over the rest of the business. 31 Oct 2022Read more
Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We're running out of space for new inventory in provinces that are typically in demand by advertisers, as well as high-footfall areas such as cities and other sought-after locations and iconic landmarks. 26 Oct 2022Read more
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa's leading digital outdoor media owners. These funds will be channelled towards the acceleration of Tractor's aggressive digital out of home (DOOH) growth strategy; allowing for the acquisition of key sites, new portfolios as well as investment in advanced and cutting-edge technologies - ensuring that Tractor remains at the forefront of DOOH media in South Africa. 25 Oct 2022Read more
