Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Newspapers ABC Q2 2019: Newspapers' declining circulation trend continues

Following the trend set in the Audit Bureau of Circulations of South Africa (ABC) Q1 2019 total newspaper circulation in Q2 2019 declined by 1.4% on the previous quarter and by 6.9% on the prior year...

By Danette Breitenbach 13 Aug 2019

Magazines ABC Q2 2019: Magazine declines shift to double figures

All Magazine categories declined on the previous quarter and the prior year in Q2 2019. Once again, the B2B category was the only category to show an increase on the prior year, as it did in Q1 2019...

By Danette Breitenbach 13 Aug 2019

#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 16 Jul 2019

Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 15 Jul 2019

#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

Let's work together, then we can mine

To make a difference to the mining industry's fortunes, all the stakeholders in South Africa would need to work together...

By Danette Breitenbach 13 Jun 2019

#Roots2019: Local is lekker

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

By Danette Breitenbach 13 Jun 2019

#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Newspapers ABC Q1 2019: Marginal declines

In the first quarter of 2019, the Audit Bureau of Circulations of South Africa shows a decline for all categories of newspapers on the prior year and the previous quarter, except for the local newspapers category...

By Danette Breitenbach 10 May 2019

Magazines ABC Q1 2019: No surprises as decline continues

The magazine category offered no surprises in the Audit Bureau of Circulations of South Africa's (ABC) first quarter (Q1) of 2019, with declining circulations of the past few years continuing...

By Danette Breitenbach 10 May 2019

#Indaba2019: Indaba unveils giant mural

The giant mural, which was unveiled by the South African Minister of Tourism, Derek Hanekom, was created by four artists and represents Durban as well as broader South African society.

By Danette Breitenbach 6 May 2019

#Indaba2019: Tourism key to Africa's growth

In 2018, 67 million international tourists visited Africa, a growth of 7% - more than the global average of 6% - and 8.5% of Africa's GDP, supporting 24 million jobs, and/ or 6.7% of all jobs on the continent...

By Danette Breitenbach 6 May 2019

#Bookmarks2019: King James Group dominates

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

By Danette Breitenbach 29 Mar 2019

#Propak19: Developing artisan skills for the future

Twenty years ago, there were in excess of 50,000 to 70,000 artisans employed throughout the mining, manufacturing, construction and local authorities' sectors in SA...

By Danette Breitenbach 28 Mar 2019

#Propak19: Propak Africa 2019 embraces sustainability

This year sustainability was a golden thread throughout Propak Africa 2019, with many exhibitors embracing good environmental practices...

By Danette Breitenbach 27 Mar 2019

Delivering on climate resilience in Africa

Climate resilience must be at the heart of all investments across Africa. Knowledge is the critical ingredient to move the scale of climate resilience...

By Danette Breitenbach 15 Mar 2019

Migration and displacement: the human face of climate change

The World Economic Report on Global Risk by the World Bank lists elements of climate change and climate risk in its top 10 list of risks the world faces today...

By Danette Breitenbach 14 Mar 2019

Time to reframe the discipline of finance to focus on sustainability

Millions of Africans still suffer from water shortages due to problems of uneven distribution and management of existing supplies...

By Danette Breitenbach 13 Mar 2019

Private sector funding essential to combat climate change in Africa

An excess of $100bn will be required to meet Africa's infrastructure needs over the next decade...

By Danette Breitenbach 13 Mar 2019

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