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VML Birdwatching at the Loeries | Episode 5: Building a country's brand

Danette Breitenbach

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

Danette Breitenbach

VML Birdwatching at The Loeries | Episode 3: More than an awards show

Danette Breitenbach

#Loeries2025 Night 1 | All the winners

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach

More...

VML Birdwatching at the Loeries | Episode 5: Building a country's brand

A panel at Loeries Creative Week looked at how brands and agencies can create work to support the country and nation building

By Danette Breitenbach

10 Oct 2025

Sithembile Ntombela, GM marketing, Brand SA, Thandiwe Mathibela, head of PR, South African Tourism and Sylvester Chauke, founder and CEO of DNA Brand Architects explain how creative work feeds into the coutnry's sense of pride and builds its brand.

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.