Latest newsThe Clockwork Empowerment Fund celebrates another year of empowering young Black females, through their in-house non-profit division, which strives to elevate the lives of women through higher learning. 2 Aug 2022 Read more Clockwork is thrilled with its recent appointment as the digital strategic partner of Bob Martin, a pet care, food, and health products company. The retainer appointment includes the strategy and roll-out of social media and digital executions for seven of the company's sub-brands, namely Bob Martin, Husky, Beeno, Bon Appétit, Pamper, Olympic Professional, and Butch. 26 Jul 2022 Read more Clockwork will lead digital content creation and production
across the Peroni Nastro Azzurro portfolio. 14 Jun 2022 Read more Clockwork's youth mentorship programme, GrowthLab, celebrates its first successful year this Youth Month as the agency's primary internal junior leadership forum. GrowthLab has 20 junior staff members under the personal guidance of Clockwork's Exco committee, and was specifically created and designed to actively put younger staff on a path to self-improvement, whilst enjoying purpose-driven careers. 2 Jun 2022 Read more Kids are becoming more powerful and influential in the marketing industry than ever before, and the new generations of kids have grown up in a world with unlimited access to devices and technology. We call these generations Generation Z (or Gen Z) and Generation Alpha (or Gen Alpha). For this piece, we will be focusing more on Gen Alpha - those who were born in the early-to-mid 2010s. This generation has been comfortably existing in a virtual world as much as in a physical world, and they expect seamless integration between the two worlds. The level of comfort these kids have with all digital mediums makes them key decision-makers when it comes to purchases because they are starting to actually know more than older generations. 17 May 2022 Read more
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