Marketers | Bizcommunity

Marketers | Bizcommunity

News

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 1 day

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 1 day

Why creativity is the most valuable skill for the jobs of tomorrow

Education

Why creativity is the most valuable skill for the jobs of tomorrow

Issued by AAA School of Advertising 3 days

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 3 days

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Advertising

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

3 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

How data can drive employee engagement in 2025

4th Industrial Revolution

How data can drive employee engagement in 2025

Issued by icandi CQ 12 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

#OrchidsandOnions

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

Brendan Seery 9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

AI: The great creative equaliser

Marketing & Media

AI: The great creative equaliser

Musa Kalenga, Issued by Brave Group 28 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Direct Marketing

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Issued by DMASA 26 Nov 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Marketing

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Issued by DMASA 25 Nov 2024

Machine dominates at the 2024 South African Publication Forum Awards

Publishing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 22 Nov 2024

DM168 circulation surges: Readers drive our success

Online Media

DM168 circulation surges: Readers drive our success

Issued by Daily Maverick 22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

IMC Conference

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

Issued by IMC Conference 20 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Branding

Getting to the purpose of brand purpose

Nolwazi Radebe, Issued by Silverbullet 19 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024