Marketers | Bizcommunity

Marketers | Bizcommunity

News

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 2 hours

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

CRM, CX, UX

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

Avashnee Moodley 26 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 23 Feb 2026

High stakes: SA’s young men are hooked on gambling

Research

High stakes: SA’s young men are hooked on gambling

Issued by Caxton Media 19 Feb 2026

Louise Polders is the head of innovation at Neon Octopus. Source: Supplied.

Artificial Intelligence

The rise of AI-simulated humans in business research

Louise Polders 19 Feb 2026

Penquin’s Strategy Director Thando Mxosa says in 2026 marketing success lies in the ‘why,’ not the ‘what’ (Image supplied)

Advertising

#BizTrends2026 | Penquin’s Thando Mxosa: The ‘why,’ not the ‘what’ counts

Thando Mxosa 19 Feb 2026

O&L BrandX MD Patricia Hoeksema.

Marketing

AI slop hits Africa - Insights from Namibia

Patricia Hoeksema 18 Feb 2026

Africa leads boldly as dentsu welcomes new global CEO

Media

Africa leads boldly as dentsu welcomes new global CEO

Issued by Dentsu 16 Feb 2026

Eric D’Oliveira, chief revenue officer, Mediamark, says radio's muscle matters more than ever (Image supplied)

Radio & Audio

#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Eric D’Oliveira 13 Feb 2026

Juno tops 'client satisfaction' in Agency Scope

Media

Juno tops 'client satisfaction' in Agency Scope

Issued by Juno Media 13 Feb 2026

Daniël Malherbe: Why smart marketers ask “So what?”

Marketing

Daniël Malherbe: Why smart marketers ask “So what?”

Issued by Lumico 12 Feb 2026

Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 12 Feb 2026

DOOH once again proves itself highly effective at driving real-world action

OOH

DOOH once again proves itself highly effective at driving real-world action

Ruchelle Mouton, Issued by Tractor Outdoor 12 Feb 2026

The report is available for download.

PR & Communications

PR just got harder — Alignment is the key, says Meltwater

Karabo Ledwaba 11 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Intentional media integrated at a local level is SA media’s gamechanger

Media

Intentional media integrated at a local level is SA media’s gamechanger

Issued by Caxton Media 10 Feb 2026

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Research

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Issued by KLA 10 Feb 2026

Effie Awards SA issues call for judges for 2026 programme

Advertising

Effie Awards SA issues call for judges for 2026 programme

Issued by Association for Communication and Advertising 10 Feb 2026

Converge Africa 2026 confirms latest headline sponsors

Digital

Converge Africa 2026 confirms latest headline sponsors

Issued by Converge Africa 10 Feb 2026

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Marketing

#BizTrends2026 | Quantum Studios' Dr. Chris Roets: Memory-led marketing trends that will shape the year

Chris Roets 10 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

South Africa needs a new CMO for tourism

Marketing

South Africa needs a new CMO for tourism

Karabo Ledwaba 5 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Sponsorship

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Issued by Openfield 2 Feb 2026

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Marketing

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

The 5 trends shaping SA media in 2026

Trends

The 5 trends shaping SA media in 2026

Issued by Caxton Media 30 Jan 2026

Advertising

Why Heineken’s zero-alcohol London Underground campaign fell flat

Jonatan Sodergren 30 Jan 2026

5 out-of-home trends that will define 2026

OOH

5 out-of-home trends that will define 2026

Steve Duck, Issued by Tractor Outdoor 29 Jan 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

Effie and System1 launch new book on creative and media effectiveness

Effie Awards

Effie and System1 launch new book on creative and media effectiveness

28 Jan 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

#BizTrends2026 | IAB SA’s Chris Borain: Continuous learning - digital marketing’s most powerful advantage

Digital

#BizTrends2026 | IAB SA’s Chris Borain: Continuous learning - digital marketing’s most powerful advantage

Chris Borain 27 Jan 2026

Image source: rawpixel.com from

Law Practice

Understanding LinkedIn's new algorithm: A guide for lawyers

Andrea Paulsen 26 Jan 2026

Marketing

AI doesn't understand ‘Hlala Kahle’ - and that's a problem

Wendy Monkley 26 Jan 2026

Beyond translation: How Bohemian builds content systems that clinics can actually use

Marketing

Beyond translation: How Bohemian builds content systems that clinics can actually use

Issued by Bohemian 23 Jan 2026

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Marketing

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Nicole DiNicola 23 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

Marketing

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Marketing

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026