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Ornico Press Office

Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.

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Advertising spend research among leading FMCG and retail brands in South Africa

Advertising spend research among leading FMCG and retail brands in South Africa

Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the FMCG industry in a virtual event that takes place on 28 April 2021. Research shows that the most popular day of the week for new executions is Sunday across the top FMCG brands. 19 Apr 2021 Read more

Retail industry and FMCG advertising and media trends panel discussion

Retail industry and FMCG advertising and media trends panel discussion

Over the past year, the FMCG sector has seen unprecedented change that has affected the retail industry. This has led to transformation in media consumption, advertising and even shopping habits. 15 Apr 2021 Read more

Influence the South African Social Media Landscape 2021

Influence the South African Social Media Landscape 2021

The SA Social Media Landscape Survey is one of the most significant parts of the South African social media landscape by Ornico and World Wide Worx, which is downloadable after it is launched. This report helps brands to make more informed decisions on their social media and digital marketing spend. 17 Mar 2021 Read more

Barcelona Principles 3.0 and measuring brand communication initiatives

Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enables the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona Principles focus on inclusion, impact and integrity, with AVEs said to not be the value of communication. 4 Dec 2020 Read more

South Africa's telecommunications advertising and media research in 2019 and 2020

South Africa's telecommunications advertising and media research in 2019 and 2020

Brand intelligence® firm Ornico conducted advertising spend and media intelligence research in the telecommunication industry for 2019 and part of 2020. The numbers show that advertising spend was affected during lockdown and with the rise of the Covid-19 pandemic. 1 Dec 2020 Read more

Contact Ornico

www.ornico.co.za
Twitter: @ornicomedia
Facebook: Ornico Media
LinkedIn: Ornico

Physical Address:
90 Albertina Sisulu Road (Formerly 90 Market Street)
(c/o Harrison Street and Albertina Sisulu Road)
Johannesburg

Postal Address:
P O Box 783691
Sandton
2146

Tel: +27 11 884-5041

EMail: az.oc.puorgocinro@ecivrestneilc

C.E.O: Oresti Patricios
Email: az.oc.puorgocinro@itsero

Head: Sales & Client Services: Alexis Petje
Email: az.oc.puorgocinro@psixela

PR & Marketing: Mongezi Mtati
Email: az.oc.puorgocinro@mizegnom