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Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
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Pay-tv cap won't save the SABC, measurement and innovation willThe SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the competition alone. 6 Aug 2021 Read more

South African Social Media Landscape Report 2021The South African Social Media Landscape Report 2021 was launched 30 June 2021. The annual report gives insights on what brands are intending to do on the social media platforms in the next year. 1 Jul 2021 Read more

South African Social Media Landscape Report 2021 event launchSocial media has changed over the past year for marketers and users. A great migration towards new technologies and systems triggered by the lockdowns, increasing new players or violation of privacy has been identified and will be the theme for this year's report. Within this challenging time that we are facing in South Africa and the world, how can business leaders shield their brands from current challenges and take advantage of future opportunities? 17 Jun 2021 Read more

FMCG advertising trends report across South Africa's leading brandsThe fast moving consumer goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021. 29 Apr 2021 Read more

Advertising spend research among leading FMCG and retail brands in South AfricaBrand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the FMCG industry in a virtual event that takes place on 28 April 2021. Research shows that the most popular day of the week for new executions is Sunday across the top FMCG brands. 19 Apr 2021 Read more

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