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Joe Public Press Office
We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
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Growth agency Joe Public shines at the 2023 Effie Awards
Joe Public celebrates eight wins at this year's Effie Awards. The Effie Awards, famous for awarding ideas that work is known by advertisers and agencies globally as the pre-eminent effectivity award. For over 50 years, winning an Effie has become a global symbol of achievement in effectiveness in advertising. 21 Sep 2023 Read more

Feel the fire with Chicken Licken's hottest offering
There are few things that are guaranteed in life, and a cinematic and entertaining advert from Chicken Licken® is one of them. This time, in the form of a visual feast for Chicken Licken®'s Rock My Soul®. 4 Sep 2023 Read more

'It's too good not to tell someone' - Joe Public Cape Town launches Uber One campaign in South Africa
In these tough economic times, everybody is looking for ways to save. Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats. The aim of the campaign is to showcase just how much one can save! With this new membership, which costs R50 per month or R500 annually, users can enjoy a wide range of benefits, starting with unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats. 29 Aug 2023 Read more

Hansa Pilsener's new campaign: A toast to life experience and wisdom
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something stand-out. Most South African brands are centred around targeting the 18- to 30-year-olds and don't pay much attention to the 30-plus market - a market that values authenticity over flash. 2 Aug 2023 Read more

Joe Public launches the latest Chicken Licken "Undefeated Since Forever" brand campaign
Chicken Licken, an iconic South African fast-food chain, together with Joe Public recently launched their latest brand campaign. The campaign features a French soccer coach named José Mercibeaucoup, who takes the South African football league by storm with his unorthodox formations. 30 Jun 2023 Read more

Nedbank launches latest campaign - giving South Africans a reality check
Leading up to Savings Month, Nedbank in partnership with agency Joe Public launched their latest campaign showcasing the harsh reality of not saving enough for retirement. 28 Jun 2023 Read more

"Isn't it funny how negative things improve when you sip on the smoooth life?"
Life doesn't seem to be getting any easier, no matter where you find yourself in the world. And in South Africa we seem to be experiencing our fair share of challenges. But we all know that with a positive, easy-going attitude, things can turn out to be a little less serious. This is the perfect time for Tropika, the country's favourite juice brand to re-establish itself as the smoooth antidote to any rough situation. 15 May 2023 Read more

Joe Public's Xolisa Dyeshana and Pepe Marais ranked at annual World Creative Rankings
The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively. 13 Apr 2023 Read more

Good Hope FM, Cape Town's original, launches latest campaign for the community
Good Hope FM: a Capetonian original - as original as the community it serves and represents - has just launched its latest campaign, showcasing the true meaning of community and belonging, entrenching the brand's longstanding history in the region. 5 Apr 2023 Read more

Chicken Licken's latest Easybucks offerings are unbelievable, but true
Chicken Licken's EasyBucks meal offerings are something so unbelievable you might question whether they're real or not. The tasty combos are...wait for it... only 30 bucks. 28 Mar 2023 Read more

Joe Public celebrates 25th birthday by committing to growth of young creative talent for 25 years
This month, Joe Public proudly celebrates 25 years of growth within the South African advertising industry. 14 Mar 2023 Read more

Joe Public retains top spot as SA's number one agency for the 5th consecutive year at the 2022 Loeries
Joe Public is the top-ranked agency in South Africa for the fifth consecutive year as well as the second Overall Agency of the Year in Africa and the Middle East (AME) in the 2022 Loeries Official Rankings. 3 Feb 2023 Read more

Growth feeds growth
Joe Public believes that growth feeds growth. When we grow our people, we are able to grow our product, which in turn grows our clients, and ultimately our country. This is our belief. 26 Jan 2023 Read more

Joe Public rated the 15th best independent agency in The One Club Global Creative Rankings
The One Club for Creativity closed the book on the 2022 awards season, announcing The One Club Global Creative Rankings for 2022. Joe Public was ranked the 15th best independent agency globally and was the only agency in Africa to be featured on the list. Joe Public took home four Pencils at The One Show Awards in New York last year. 24 Jan 2023 Read more

Joe Public named Agency of the Year by Marklives
Joe Public named Agency of the Year by Marklives - Powered by 947. 23 Jan 2023 Read more

Cell C and Joe Public get Mzanzi spinning
Brand and communications group, Joe Public, recently launched Cell C's latest summer campaign, 'Spin Your World' just in time for the summer holiday excitement. 14 Nov 2022 Read more

Big John beats ya'hunga with Chicken Licken's new ad
The Big John Burger is legendary. It's big, very big, and it's bound to beat the biggest hunger. 11 Nov 2022 Read more

Joe Public ranked number 1 agency at 2022 Pendoring Awards
This year's Pendoring Awards ceremony took place on 3 November 2022, aptly themed #LetYourLanguageLoose, the event showcased the top advertising in SA's indigenous languages. Joe Public and its clients collected a total of 23 awards, which included 4 Golds, 5 Craft Golds, 6 Silvers and 8 Craft Certificates. As a result, the agency was ranked number one. 10 Nov 2022 Read more

Joe Public's Pepe Marais inducted in Hall of Fame at Loeries 2022
Pepe Marais, co-founder and integrated group chief creative officer at Joe Public, was inducted into the Loeries Hall of Fame at this year's Loerie Awards. This prestigious award serves as an acknowledgment of his impactful career and contributions to the creative industry. 13 Oct 2022 Read more

The importance of rooting creativity in South African culture
To quote the great Nelson Mandela: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." Having worked in advertising for many years, I have been tracking ad spend year-on-year, and in 2018 the industry spent R40bn on advertising and by 2021 it reached R47bn. Almost all the briefs we receive are for work in English, with almost half of these asking for the English work to be translated into the various African languages. 15 Sep 2022 Read more

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