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In brief OOH South Africa

King Price making a noise

King Price continues to challenge the norm with its unconventional creative approach to advertising and marketing. A billboard has been erected outside the Financial Services Board offices with a horn that goes off every hour from 8am to 5pm during the week. Xfacta, the company behind the concept says the billboard aims to celebrate King Price's loyal customers; and remind the public that King Price offers strong decreasing premiums.

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