These guidelines are backed by sound theory and case studies that Stopforth has accumulated during his career that has spanned almost a decade in this fledgling industry.
"A social business makes decisions more effectively and efficiently with less resistance from stakeholders, as it is a mind-set of every individual within the organisation," says Stopforth. "With more access to information and intelligence, social businesses can improve products, services and even departments as and when needed. This engagement is not a trend or a fad, it's a fundamental shift in the way people are connecting, communicating and collaborating."
For more, go to www.cerebra.co.za/we-are-community.
