Latest newsThe Direct Marketing Association of South Africa (DMASA) proudly announces the appointment of Ethan September, head of the Assegai Awards, to the prestigious board of governors of the ANA International Echo Awards, effective 8 May 2025. 9 May 2025 Read more The Independent Agency Search & Selection Company (IAS) and the Direct Marketing Association of South Africa (DMASA) are thrilled to announce that entries for the Assegai IAS Agency Credentials Award 2025 are now open. 8 May 2025 Read more Celebrating excellence in integrated marketing 8 Apr 2025 Read more Mark your calendars for an afternoon of inspiration, networking, and celebration as the Assegai Awards Winners Circle 2025 brings together the brightest minds in marketing and advertising. 28 Mar 2025 Read more The 2024 Assegai Awards celebrated the pinnacle of creativity, innovation, and excellence in South Africa’s marketing industry, shining a spotlight on individuals and teams who push boundaries to connect brands with audiences. Among the stars of the night was Dylan Samuel, lead digital specialist at Penquin, who was honoured as the Young Direct Marketer of the Year, a coveted title recognising emerging talent in direct marketing. 26 Nov 2024 Read more The Assegai Awards 2024 once again celebrated excellence in integrated marketing, providing a platform for innovative thinkers to shine. This year’s revamped Student Category was one of the highlights of the event, showcasing the incredible potential of South Africa’s future marketing leaders. 25 Nov 2024 Read more The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce Ogilvy as the winner of the IAS Agency Credentials Award for 2024. The standard of entries was exceptionally high with both Ogilvy and Boomtown being ranked in the prestigious Assegai gold category and Ogilvy being best in show with an almost perfect score. 21 Nov 2024 Read more The Assegai Awards 2024 dazzled The Venue at Melrose Arch on Thursday, bringing together South Africa’s direct marketing elite in a night filled with celebration, recognition, and inspiration. This year's event showcased a diverse range of winners, with both major agencies and emerging players claiming the highly sought-after Gold awards across multiple categories. 15 Nov 2024 Read more The Assegai Awards are thrilled to announce the finalists for the 2024 edition of the prestigious integrated marketing awards. These accolades recognise outstanding achievements in integrated marketing and communication, celebrating creativity, innovation, and results-driven campaigns across various categories. 8 Oct 2024 Read more The Assegai Awards, South Africa's premier showcase of integrated marketing excellence, is excited to announce an extension for entries to the 2024 competition. Mark your calendars: the new deadline is Thursday, 12 September 2024, at the close of business. 10 Sep 2024 Read more To all our creative minds, agencies, and industry trailblazers – we've got some fantastic news for you! Due to an overwhelming response and a surge of outstanding entries, we are thrilled to announce that the deadline for submissions to the Assegai Awards 2024 has been extended. 2 Sep 2024 Read more In an exciting development for the South African marketing and advertising industry, the prestigious Echo Awards have partnered with the Direct Marketing Association of South Africa (DMASA) and the Assegai Awards. This strategic alliance marks a significant milestone, providing South African agencies, brands, and creatives with an unparalleled opportunity to compete on a global stage. 27 Aug 2024 Read more Attention all creative agencies and marketing professionals! Time is running out, with only 10 days left to submit your best work for the Assegai Awards 2024. The deadline for entries is Friday, 30 August 2024, at midnight. 21 Aug 2024 Read more A panel of respected judges will review all Credentials Award entries, which will consist of the agency’s written credentials document as well as the agency culture. 16 Aug 2024 Read more We are thrilled to announce the esteemed judging panel for the Assegai Awards 2024! This year’s panel brings together industry leaders and experts who will evaluate and celebrate the finest in marketing and advertising. 6 Aug 2024 Read more Agency credentials are so important, and we chose to focus attention on the IAS Credentials Award because we want agencies to understand just how valuable they are. We selected the Assegai Awards to host the IAS Credentials Award because they have a range of marketers on their judging panel. It was vital that agency credentials be judged by marketers and not by other agencies, as some awards are. 31 Jul 2024 Read more Calling all marketers, advertisers, and creative minds! The prestigious Assegai Awards 2024 are fast approaching, and it's time to showcase your best work. With entries closing on Friday, 30 August 2024, there's no time to waste. Start preparing your winning entries now to join the ranks of South Africa's most innovative and impactful marketing campaigns. 11 Jul 2024 Read more Everybody loves an award – and winning agencies almost always get a second look. However, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS), what they’re really looking for is grit - credentials that outshine trophies. 26 Jun 2024 Read more We are thrilled to announce an exciting new addition to the Assegai Awards for 2024. In response to numerous requests from our valued community, we are introducing a new entry category: Influencer Marketing. This eagerly awaited category will be open for submissions starting from 30 June 2024. 13 Jun 2024 Read more It’s that time of year again, when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search and Selection Company (IAS) CEO and Scopen partner, make sure there’s more substance than shine... 3 Jun 2024 Read more
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