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The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
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Latest news

D Day 14 September 2023 - Assegai Awards 2023
As the clock counts down to the much-anticipated D Day, Thursday, 14 September 2023, the prestigious Assegai Awards are set to recognise and celebrate the best in marketing and advertising excellence. With only a few hours remaining before entries close at midnight, now is the perfect time to showcase your innovative ideas and campaigns. Don't miss this incredible opportunity to gain recognition for your outstanding work! 14 Sep 2023 Read more

Final deadline extension for Assegai Awards 2023!
The highly anticipated Assegai Awards 2023 are just around the corner, and we have some thrilling news to share with all the talented marketers and creative minds out there. The final deadline for submissions has been extended until 14 September 2023. Yes, you read that right! This is the final extension, giving you more time to showcase your groundbreaking campaigns and be a part of this prestigious event. So, gather your ideas, polish your entries, and get ready to shine! 8 Sep 2023 Read more

Assegai Awards 2023 extends entry deadline: A new opportunity for agencies and companies
In an exciting update for all agencies and companies eager to showcase their achievements in the realm of marketing and advertising, Assegai Awards 2023 has decided to extend the entry deadline to 8 September 2023. This extension offers a fresh opportunity for participants to submit their outstanding campaigns and initiatives. 30 Aug 2023 Read more

Maximise your chances of success: Submit your winning entries to the Assegai Awards 2023
Are you an agency or company that has executed outstanding marketing campaigns over the past year? If so, it's time to shine and get your achievements recognised by industry experts. 14 Aug 2023 Read more

Unleash your creativity: One month left to submit your entries for the Assegai Awards
The prestigious Assegai Awards, known for recognising excellence in the world of marketing and advertising, are just one month away. With the deadline for entries approaching, it's time to gear up and submit your campaigns to stand a chance of becoming a winner. This article will explore the significance of the Assegai Awards, provide insights on crafting a winning campaign, and encourage aspiring marketers to seize this incredible opportunity. 27 Jul 2023 Read more

Enter the Assegai Awards 2023 and showcase your excellence
As the digital landscape continues to evolve at an unprecedented pace, it is crucial for marketing professionals to showcase their exceptional skills and innovative campaigns. The Assegai Awards 2023 provides a prestigious platform for you to shine a spotlight on your exceptional work. We invite you to become part of this esteemed event and register your entries for a chance to be recognised as a leader in the industry. 18 Jul 2023 Read more

IAS Agency Credentials Award 2023: Guidance for a shot at the prize
It's that time of year again when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search & Selection Company (IAS) CEO and Scopen partner, make sure there's more substance than shine... 17 Jul 2023 Read more

Agency credentials: Marketers look past awards to get to the grit
Everybody loves an award - and winning agencies almost always get a second look. However, Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS), writes that they're looking for grit - credentials that outshine trophies. 23 Jun 2023 Read more

Enter those winning campaigns
The Assegai Awards 2023 should be considered by anyone who seeks to be recognised and rewarded for their exceptional work in the digital realm. 8 Jun 2023 Read more

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine
As the call goes out for entries to the 2023 Assegai Awards - incorporating the IAS Agency Credentials Award - agencies can look forward to new opportunities to showcase their credentials and talent to a panel of marketers leading up to the main event. 22 May 2023 Read more

Assegai Awards 2023 - Entries by sector
The Assegai Integrated Marketing Awards continue their drive to appeal to a wider audience with the news that award entries can now be submitted according to business sectors. 17 May 2023 Read more

More reasons to enter Assegai Awards 2023 season
The Assegai Awards 2023 season is an exciting opportunity for businesses and agencies to showcase their marketing prowess and creativity. 18 Apr 2023 Read more

Assegai Awards 2023 entries open 11 April 2023
We are excited to announce that the 2023 season of the Assegai Awards will open on 11 April for entries! 6 Apr 2023 Read more

Assegai Awards 2023 refreshed look
The Assegai Awards 2023 is proud to announce its refreshed look, which celebrates the spirit of innovation and excellence in the digital marketing industry. 3 Apr 2023 Read more

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy
The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce the winner of the prestigious IAS Agency Credentials Award - Ogilvy who achieved a Gold Award. 15 Nov 2022 Read more

Assegai Awards 2022 - Ogilvy takes the Lions share with 18 Gold Awards
The night sparkled with winners and capping it all was Ogilvy sweeping the floor with 18 Gold Awards at the 2022 Assegai Integrated & Direct Marketing Awards. 11 Nov 2022 Read more

1 week to go until Assegai Awards Gala
There's just one week to go until South Africa's Assegai Direct & Integrated Marketing Awards take centre stage at The Venue in Melrose Arch, Johannesburg, on 10 November 2022. 3 Nov 2022 Read more

Stellar line-up of sponsors for Assegai Awards 2022
The Direct Marketing Association of SA (DMASA) is thrilled by the outstanding support the Assegai Awards 2022 edition has received from the Integrated and Direct Marketing (IDM) community. 7 Oct 2022 Read more

Last chance to get your hands on the new look Assegai Awards trophy for the 2022 season
The unmissable Assegai Awards are set to become even more unforgettable as the Direct Marketing Association of SA (DMASA) unveils its new look Assegai Awards Trophy for the 2022 season and announces that the erstwhile paper certificates of all silver, bronze, and leader award winners will, in 2022, be replaced with trophies. 15 Sep 2022 Read more

Judges of the IAS Agency Credentials Award announced
A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel - within the various agency discipline types e.g. creative, digital, PR, media and design. 12 Sep 2022 Read more

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Contact DMASA

Tel: 0861 362 362 / 011 929 3144
Email: gro.asamd@ofni

Physical Address
Block C 1st floor, 372/376 Oak Avenue,
Ferndale, Randburg.