Italy is world-renowned for its famous wines, cuisine and sizzling sports cars and South Africans will get a chance to sample the very best of Italy at the second edition of "Vino in Piazza, Wines of Italy" event from 22-24 November at Montecasino, in Johannesburg. 7 Nov 2019 Read more >>

This year's 'Mandela Remembrance Walk & Run' - South Africa's biggest social and recreational event, hosted by the Nelson Mandela Foundation and the Gauteng Provincial Government - will take place at the Union Buildings, Tshwane, on Sunday, 8 December 2019. 24 Oct 2019 Read more >>

The technology-driven Fourth Industrial Revolution (4IR) is changing the way the world lives, works and functions and 3D printing is a disruptive technology that will soon have a major impact on all business. 11 Oct 2019 Read more >>

Johannesburg will host the pre-eminent platform for investment between some of Southern Africa and Europe's leading blue chip companies and business leaders in Sandton on 29 and 30 October. 2 Oct 2019 Read more >>

On the sideline of the 2019 African Cup of Nations, taking place in Egypt, Brand South Africa hosted a special Ubuntu Breakfast session for CAF/AFCON executives and former African players at the Marriot Hotel. The aim of the event was to enhance the country nation brand reputation by positioning South Africa as an attractive investment destination. 27 Jun 2019 Read more >>

Never before has the UEFA Champions League (UCL) final been more accessible to South African football fans than when Global Champions League Partner and Multinational beverage brand, Pepsi South Africa, brought the game to Soweto. On Saturday 1 June, Pepsi SA hosted a live screening of the competition at Kwa Lichaba, Orlando West, Soweto, near South Africa Icon's home: Mandela Museum, Tutu's house and Mama Winnie Mandela resident. 4 Jun 2019 Read more >>

Courvoisier, the most awarded cognac house in the world, finally unveiled its "influencers" on Thursday night, 2 May 2019: South African musicians Prince Kaybee, Nadia Nakai and Yanga Chief. 6 May 2019 Read more >>

Leading sports brand Nike has joined forces with Africa's highest ranked women's wheelchair tennis ace, Kgothatso 'KG' Montjane. 23 Jan 2019 Read more >>

The European Union (EU) is today the number-one exporter to Southern Africa, its main trade partner and the major investor in the region. Within this context, some of the most influential business leaders from Southern Africa and Europe gathered in Johannesburg to explore exciting opportunities for growth and investment. 26 Oct 2018 Read more >>

The European House - Ambrosetti Group (TEH-A), a leading Italian think tank and management consulting firm is organising an exclusive pan-European and pan-African platform Africa Europe CEO Dialogue aimed at creating strategic business partnerships that will reinforce EU-Africa trade and investment relations. 22 Oct 2018 Read more >>

Former President Nelson Mandela's Centenary celebrations will come to a rousing end in Pretoria, Tshwane, on Sunday, 9 December 2018, when thousands of South African residents will again gather for the annual Mandela Remembrance Walk and Run. 3 Oct 2018 Read more >>

2018 marks the year that Nelson Mandela would have celebrated his 100th birthday. In celebration of his ongoing legacy, the Mandela Foundation, the Dutch Ministry of Foreign Affairs, and the Royal Dutch Football Association (KNVB) will kick off the first of four KNVB Worldcoaches workshops in RSA. 9 Jul 2018 Read more >>

The Michele Ferrero Entrepreneurial Project - South Africa, has opened the doors to its Primary Health Care Centre in Walkerville. 8 Mar 2018 Read more >>

Up to 250 high-powered delegates will attend the fourth edition of the South Africa-Italy Summit/Indaba, which will be held from 24 to 25 October 2017 at the Hyatt Regency Hotel in Rosebank, Johannesburg. 2 Oct 2017 Read more >>

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget. 21 Feb 2017 Read more >>

Former South African soccer ace, Benni McCarthy broke down at a press conference, when he disclosed that he comes from a family that had an abusive father. He disclosed that his upbringing in Hanover Park, CT was not easy and that he was surrounded by crime, gang life, murder and abuse. It was not easy watching his late father abuse his mother. It could have impacted negatively on his life, yet he chose to prove to his father that he was better than him. He is now a proud father of four beautiful little girls. 28 Nov 2016 Read more >>

Former Footballer, analyst and football coach, Benni McCarthy has just signed a management deal with international sports marketing agency, Optimize. 19 Jul 2016 Read more >>

Sponsorship is quite an interesting area in the marketing mix and one that may not obtain the investment required in a marketing plan and budget. 27 Jan 2016 Read more >>

Johannesburg-based strategic sponsorship agency Optimize is delighted to announce the 'signing' of Rory Oosthuizen as Commercial Manager, adding strength to an already award-winning team. 2 Sep 2015 Read more >>

Before the recent launch of the 2015/16 beMOBILE Premiership season, a workshop was hosted for the 16 top-flight clubs and sports media ahead of the campaign where the future vision for the league was discussed and a host of local and international experts gave presentations on the game. 7 Aug 2015 Read more >>

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits. 29 Jul 2015 Read more >>

I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start. 23 Apr 2015 Read more >>

Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands. 21 Nov 2014 Read more >>

Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants. 19 Nov 2014 Read more >>

Bottom line is that it's not. It's one of the hardest things to do... successfully that is. There is little doubt that sponsorship works. It's a tried and tested vehicle to get to market. What's important to bear in mind though is that a lot of work needs to be done from all three sides: the sponsor, the rights holder and the agency. 24 Oct 2013 Read more >>