Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
Read more

Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKenty

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

By Leigh Andrews 2 days ago

#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 2 days ago

#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

By Leigh Andrews 2 days ago

#AfricaMonth: Anyone from anywhere can be a superhero

The likes of Black Panther have turned the concept of Wakanda from a dream to reality for superhero fans across the continent, but that's only the starting point of African creativity. Malenga Mulendema has taken this further in Mama K's Team 4, Netflix' first original African animated series...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Derik Nieman

This week, we go behind the selfie with Derik Nieman, director of data and analytics at performance marketing agency, Algorithm...

By Leigh Andrews 15 May 2019

How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

By Leigh Andrews 13 May 2019

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

#BehindtheSelfie with... Mikhaila Hunter

This week we go behind the selfie with Mikhaila Hunter, manager: strategic relationships and marketing at Fort...

By Leigh Andrews 8 May 2019

#FairnessFirst: Tips to enhance belongingness in your workplace

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

By Leigh Andrews 6 May 2019

#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jonathan Deeb shares his experiences as an online juror on this year's One Show social influencer marketing panel...

By Leigh Andrews 3 May 2019

#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human chats about what to expect from Loeries 2019, why judges are briefed to look for locally relevant experiences and communications, and the rising importance of brand humanity and problem-solving in creativity against the continued shift away from merely punting the client product or service...

By Leigh Andrews 3 May 2019

#OneShow2019: David Tshabalala and Sarah Waiswa's online judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. To kick off our #AfricaMonth coverage, David Tshabalala and Sarah Waiswa share their experiences as online jurors on this year's Art Director's Club (ADC)'s illustration and photography panels respectively...

By Leigh Andrews 2 May 2019

#BehindtheSelfie with... Inoba Siwundla

This Worker's Day, we go behind the selfie with Inoba Siwundla, brand manager at Burger King South Africa...

By Leigh Andrews 1 May 2019

Achieve an A+ luxury Franschhoek stay at Akademie Street Boutique Hotel

Stepping out of the rain into the warm, woodsy smell, the first thing you see on arriving at the charming façade of the Akademie Street Boutique Hotel is a plethora of glowing plaques announcing their five-star status and Trip Advisor accolades...

By Leigh Andrews 1 May 2019

#OneShow2019: Jenny Ehlers' interactive and integrated judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jenny Ehlers shares her experiences as a juror on this year's Art Director's Club (ADC) interactive and integrated panels...

By Leigh Andrews 30 Apr 2019

#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Pete Khoury shares his experiences as a juror on this year's One Show integrated, experiential and immersive panels...

By Leigh Andrews 29 Apr 2019

#FairnessFirst: Lauren Beukes on enhancing your own creativity through inclusivity

Award-winning, best-selling South African novelist Lauren Beukes, who also writes comics, screenplays, TV shows and started out in journalism, was speaker of the April Creative Mornings Cape Town talk at new venue, AAA School. Amongst other things, she shared five tips on the power of inclusivity in enhancing your creativity...

By Leigh Andrews 29 Apr 2019

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 25 Apr 2019

Next >