Brand Manager

Job description

Who are we: An adventurous safari group offering luxury adventures in the vast wildernesses of Africa

Who are we looking for: A Brand Manager with at least 10 years work experience, good project management skills, previous experience managing a luxury brand and who has an interest in conservation.

What will you do:

• Own and be responsible for the brand: performance, strategy, creative, outputs and reporting.


• Ensuring quality and consistency of all outputs


• Creating and managing a budget, in collaboration with the Marketing Director


• Implementation of agreed upon and devised strategy


• Drive revenue generation for the brand, opening up new channels for growth


• Consolidating all marketing activities into a unified approach both B2B and B2C


• Management of Sales & Marketing integrated system eg. Zoho Marketing Hub


• Ensuring a consistent brand identity across all touch points


• Drive brand outputs with the internal team and agency partners


• Driving database growth with consistent communication strategy


• Digital marketing


• Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc


• Print media development and implementation


• With an eye for great design, work closely with design partners to brief and deliver excellent creative design outputs that are on brand

What will you need:

• Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management


• Experience in Luxury Hospitality


• Experience in Conservation (advantageous)Passion for philanthropy


• Minimum 10 years working experience


• Experience in both B2B and B2C marketing


• Experience in digital and print marketing, content marketing, and social media marketing


• Ability to be strategic and have creative judgement


• Ability to derive analytical insights and actions from marketing metrics


• Strong project management skills


• An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook

Requirements

• Branding


• Digital Marketing


• Online Marketing


• Social Media


• Project Management