Product Marketing Manager - Shopper Marketing

• Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
• Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
• Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
• Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
• Oversee and coordinate the implementation of the marketing calendar, providing proactive updates on status.
• Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
• Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
• Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
• Conducting comprehensive reporting to measure campaign efficiency and commercial success.
• Managing budgets and resource allocation to optimise ROI
• Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position

• Degree in marketing, brand strategy/communication or equivalent
• Five + years of experience in developing brand strategies or similar fields.
• Excellent organisational and project management skills.
• Background in omni-channel retail is advantageous.
• Deep understanding of various marketing/media channels and their strategic implications.
• Strong analytical skills and a data-driven mindset.
• Collaborative team player with the ability to lead cross-functional initiatives.
• Strong communication skills and the ability to convey complex ideas effectively.

• Experience in any report building from raw data.
• Knowledge of advanced martech platform(s).