Out of 7000+ HubSpot Solutions Partners operating across North America, Europe, Asia-Pacific, and Africa, MO Agency - a HubSpot agency headquartered in Johannesburg with offices in Cape Town and London - has secured 16th position globally for the volume of HubSpot software sold and managed for 2025.
The ranking places MO ahead of established agencies in New York, London, Sydney, and Toronto, and positions the firm as the leading HubSpot partner on the African continent by a significant margin. For a South African agency competing against firms in markets where HubSpot has been entrenched for over a decade, the result reflects both the calibre of the team and a rapidly maturing local appetite for integrated revenue technology.
"Five years ago, we were explaining to South African businesses what HubSpot was," says Luke Marthinusen, founder of MO Agency. "Today, we're fielding enquiries from enterprise organisations that have already done their research and know exactly what they want. The conversation has shifted from 'why CRM?' to 'how fast can you implement it?' That shift is showing up in the numbers."
MO holds HubSpot Elite Partner status - the highest tier in HubSpot's global partner programme - and has completed over 500 CRM implementations across financial services, manufacturing, SaaS, travel and hospitality, professional services, healthcare, and education. The agency maintains a 5.0 rating across 152 verified client reviews on the HubSpot partner directory, one of the highest-rated profiles in the global ecosystem.
The ranking is driven by South African and international businesses adopting HubSpot's full platform - not just the free CRM, but paid Marketing, Sales, Service, Content, and Data Hubs that form the backbone of a modern revenue operations stack. MO's methodology, built around what the agency calls the Revenue Nervous System, connects marketing, sales, and customer service teams on a single data layer with shared processes and unified reporting.
"South African businesses are done with disconnected tools," says Marthinusen. "They've tried running Mailchimp for marketing, Pipedrive for sales, and Freshdesk for service - and they've hit the wall. The companies growing fastest right now are the ones consolidating everything onto one platform where every team sees the same customer, the same data, and the same pipeline. That's what's fuelling this growth."
The result also underscores a broader trend: South Africa's technology services sector is increasingly competitive on the global stage. With favourable timezone coverage spanning European and African business hours, a deep English-speaking talent pool, and cost structures that allow agencies to deliver enterprise-grade work at rates well below US and UK equivalents, South African firms are winning international mandates that would previously have gone to agencies in London or New York.
MO Agency's client portfolio spans South Africa, the United Kingdom, the United States, the Middle East, and Australia. The agency's five service pillars - HubSpot, Demand Generation, CRM and RevOps, Digital Experience, and Innovation and AI - are designed to serve enterprise and growth-led companies across the full revenue lifecycle, from first touch to customer retention.More info available at MO Agency.
