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In brief Advertising South Africa

Africaextrabold off to a flying start

Africaextrabold, the new creative agency launched by Sefadzi Foli, Wingwing Mdlulwa, Bob Rightford and Brian Searl-Tripp in October this year, is off to a flying start. The agency has been awarded the Lee Cooper Jeans account for South Africa as well as the Brait and Millé accounts. The Cape Town office was recently appointed to handle the Converse and Graca accounts. Foli, CEO of Africaextrabold said: "I believe that this will only get better. Together, we have a wealth of experience and have adopted a focused approach to advertising as a discipline, and how it can profitably benefit clients' business."

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