Based on the original 'choose your own adventure' style of storytelling but bringing this concept into the digital age, the film takes the consumer on a journey through a city in which they play the role of god and consequently decide the outcome of the story's main character. With nine different storylines and 32 unique endings, the variety of choices and diverse consequences that occur ultimately result in the creation of the consumers 'subconscious' perfect Evoque.
Through subtle colour, situational and emotional references, the film effectively takes elements of the consumers' personality and uses them to present them with their fully personalised car.
Nick Gordon, the film's director comments 'I am really inspired by the idea of brands such as this pushing the boundaries and creating digital work that is designed to emotionally engage and come from human insight rather than being driven by technology. The film is one of the most adventurous projects I have worked on and has been a real learning curve for me on how interactivity online is the future of really engaging with consumers'.
Gordon is an award-winning director of music videos and commercials, who has worked with major brands such as Levi's, Sony, Doritos, Skoda, Cadbury's, Nokia and Honda and directed promos for Placebo, Roni Size and Supergrass. During his association with Academy Films and Somesuch & Co he has won many awards, including five D&AD Yellow Pencils, BTAAs, Creative Circle Awards and British Television Advertising Craft Awards. His short films have also been highly acclaimed, winning selection to some of the world's best festivals and earning representation by the British Council.
The film trailer available to download at www.media.helloevoque.com and the interactive film is available to play at www.helloevoque.com/beinghenry.
