Sponsorship News South Africa

702 Ad feature retains Maverick sponsorship

Maverick Experience Exhilarator has renewed its sponsorship for the Ad Feature with Andy Rice on Talk Radio 702 for a further 12 months. Rice, together with 702 host, Jenny Crwys-Williams, discusses news and innovations within the marketing and advertising industry every Wednesday afternoon.

Part of the sponsorship includes another series of Maverick ads that parody some of the 702 advertisers who flight self-recorded commercials.

"By parodying them, we show how sometimes companies need a professional agency to deliver their product effectively; be it an engaging advertising campaign or a successfully staged event," says Maverick joint MD, Andrew Ross. "Together with our sponsorship, these ads allow us to not only position ourselves as a company that does things differently, but also gives us the platform to communicate our message."

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