Part of the sponsorship includes another series of Maverick ads that parody some of the 702 advertisers who flight self-recorded commercials.
"By parodying them, we show how sometimes companies need a professional agency to deliver their product effectively; be it an engaging advertising campaign or a successfully staged event," says Maverick joint MD, Andrew Ross. "Together with our sponsorship, these ads allow us to not only position ourselves as a company that does things differently, but also gives us the platform to communicate our message."