STA was formed five years ago and is the longest serving private sector tourism association in Johannesburg. Through its existing relationship with Alexandra Tourism Business Association it represents almost 70 role players in the hospitality and tourism industry. Its broad mandate is to promote the greater Sandton area as a business tourism destination.
The role of Sandton Central Management District, launched in June 2004, is the marketing, servicing and protection of public space within its boundaries. Commercial property owners, who make up the membership of Sandton Central Management District, fund all initiatives with the aim of sustaining and increasing their property values.
Each organisation has nominated several people to form a combined marketing committee. At its first meeting, held this week, the committee identified the following board objectives:
The immediate efforts of the combined marketing committee will focus on planned growth, developing infrastructure, urban planning (to create a pedestrian environment), and an urban art program.
More details can be obtained from Tori Anderson at Sandton Tourism Association, or Cara Reilly at Sandton Central Management District +27 11 784 2528.
