Boshoff's creative submission on behalf of Reckitt Benckiser SA, for their product RatKill, was selected by members of the Creative Circle as the winner of the 2004 Street Pole Ads Award.
Christan's R65 000 opportunity to attend one of the world's most prestigious ad gatherings includes return flights and five nights accommodation for two people, a spending allowance for the trip and entry of his winning RatKill Street Pole Ads campaign into the outdoor category of the 2005 Cannes Awards.
Street Pole Ads will invite submission of entries into their 2005 Award, for a trip to the 2006 Cannes Lions International Advertising Festival later this year.