If you are thirsty for a different kind of marketing campaign, then LiquidMedia, an alternative media company that provides branded space on water coolers, will demonstrate how effective such marketing can be.
“The coolers are located in high-traffic, high-visibility areas where people will be able to enjoy a free, refreshing drink of filtered water, while taking in the brand which is being advertised,” says Matthew Jankelow, director of LiquidMedia.
“What we provide is not a watered-down version of a mainstream branding campaign – it is a full-blown branding campaign in its own right which we run from start to finish, including the design of the campaign, the marketing of the branded coolers and the logistics of regular water deliveries.”
Another exhibitor, Trilliant Marketing Solutions, will be launching its services at Markex. Trilliant assists companies to achieve their business objectives for growth in sales and profitability. At the helm of Trilliant is Jacky Humphries, a seasoned marketing professional with more than 17 years' experience in the ICT sector, having led such powerful brands as Oracle and Motorola.
“As an outsourced or extended marketing department, Trilliant is able to offer all the necessary in-house consulting, strategic planning and related go-to-market executional expertise. One of our key differentiators is our solid relationships with exceptional outsourcing partners – some of whom I have been working with for more than 10 years,” says Humphries.
“A strong emphasis is placed on collaborative marketing strategies encompassing business acquisition, business retention and customer value growth.”
Humphries says this is the first Markex event that Trilliant will be supporting.
“Based on the success of previous events, it made sense to launch at this very successful and prestigious marketing event. The show has been well-supported for many years and it's an ideal forum to launch a new company given the event's profile, the number of visitors to the show and the success that many exhibitors have had in the past.”
Markex is organised by Exhibitions for Africa, winners of the ‘Exhibition of the Year' category for the best Trade Show (6001 – 12000m2) for Markex & World of Events 2006 and winners of Best Exhibition Organiser at the Exhibition Association of Southern Africa (EXSA) 2006 Awards. Bizcommunity.com is a media partner.
