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    Magazines ABC Q3 2022: print publications remain critical but stable

    According to the Audit Bureau of Circulations (ABC) of South Africa the magazine category for Q3 2022 has remained relatively stable despite some publications missing declarations.
    Source: Compiled by Emily Stander.
    Source: Compiled by Emily Stander.

    “The magazine category appears relatively flat; however, magazines like the Jet Club (custom category) and significant players still need to be declared, and publications still in circulation affect quarterly reporting. We will have kept the Q3 and Q2 2022 distribution reasonably stable if we compare estimated circulation, including those numbers,” the statement said.

    The ABC said 3.3 million magazines were consumed in quarter three.

    "Thus, although media distribution in print looks to follow a slow downward trend, publishers maintain their creativity to stay in business which is vastly important and can be commended," said the ABC.

    Consumer Magazines

    Like in previous quarters consumer magazines continued to have reporting changes and changed sectors.

    Plus 50, Baba & Kleuter, Compleat Golfer, Marktoe! and The Gardener all had double digit uptakes for the third quarter.

    Women’s magazines: Sarie, Glamour and Women and Home showed steady growth with single digit uptakes for quarterly and y-o-y readership.

    Marktoe! continues to bring home the bacon with double digit increases across the board once again.

    Your Pregnancy and Baby, Rooi Rose Magazine and Women's Health are new members in the sector.

    Arts, Culture and Heritage
    PublicationPeriodFrequencyFree circulationTotal circulation% change quarter% change year
    Jewish LifeJul -SepMtly8,6878,687-1.1%8.9%
    Val de Vie MagazineJan -Dec2xA0Reporting Change
    Val de Vie MagazineJul -Sep2xA14,90014,900No Issue57.7%
    Business and News
    Business BriefJul -SepAltM0Changed Sector
    Financial MailJul -SepWkly, Fr2,86911,946-4.3%-4.9%
    FinweekJul -SepF0Ceased Publishing
    Forbes AfricaJul -SepAltM4,0639,1661.7%Reporting Change
    SA Real Estate Investor MagazineJul -SepMtly0Changed Sector
    The Big Issue MagazineJul -SepMtly2046,0930.7%18.2%
    Conservation and Wildlife
    African BirdlifeJul -SepAltM1,0096,430-4.4%Reporting Change
    Entertainment
    Eat OutJan -DecAnn0Reporting Change
    TV Plus (Afrikaans)Jul -SepF011,7412.1%-11.7%
    TV Plus (English)Jul -SepF02,275-12.6%-41.6%
    Family Interest
    HuisgenootJul -SepWkly, Th6,934114,232-3.8%-12.3%
    LIGJul -Sep11xA45015,425-0.2%Changed Frequency
    Plus 50Jul -Sep6xA1,6215,87932.6%Reporting Change
    Spot-On (Formerly known as Spotong)Jul -SepAltM21,04921,049-0.2%Changed Sector
    The CrestJul -Sep7xA10,45610,4561.5%-16.0%
    The RidgeJul -Sep8xA12,22812,228-0.9%-24.9%
    YouJul -SepWkly, Th5,24858,734-7.5%-13.6%
    Farming
    Farmer's WeeklyJul -SepWkly, Fr986,7639.9%12.1%
    Grond tot MondJul -SepQ5,1266,826Reporting Change
    LandbouweekbladJul -SepWkly, Th011,031-6.3%-33.4%
    Landbouweekblad VeeJul -SepAnn0Resigned
    Marktoe!Jul -SepMtly13,59313,59315.4%42.1%
    VeeplaasJul -Sep11xA2,8547,8292.8%1.5%
    Health & Wellbeing
    Grow to EatJan -Dec3xA0Reporting Change
    Home
    Conde Nast House & GardenJul -SepMtly5,06312,001-2.4%-11.7%
    Easy DIYJul -SepQ4904,777-6.6%-32.6%
    Food&Home MagazineJul -SepMtly0Resigned
    Idees/IdeasJan -JunAltM0Reporting Change
    Lose It,Jul -SepQ08,468-25.0%-45.6%
    SA Home OwnerJul -Sep11xA2,61719,585-4.2%-14.0%
    Sarie Kos / FoodJul -SepQ015,246-6.9%-21.0%
    The Gardener / Die TuinierJul -SepMtly9,57925,21617.6%-4.4%
    Tuis HomeJul -Sep8xA2,76466,749-10.5%-11.9%
    VisiJul -Sep6xA2,76513,705-3.8%25.8%
    Leisure
    Let’s Braai / Kom ons Braai (former The Ultimate Braai)Jul -JunAnn0Reporting Change
    Silver DigestJul -Sep4xA0No Issue
    Male
    GQJul -Sep5xA3,0795,444-3.1%1.3%
    Men's HealthJul -Sep6xA0No IssueNew Member
    Popular MechanicsJul -SepMtly4,19913,5051.9%9.3%
    Very Interesting (former Braintainment)Jan -JunAltM0Resigned
    Motoring
    Bike SAJul -SepMtly0Resigned
    CarJul -SepMtly15,49842,0940.6%-4.3%
    Driven MagazineJul -SepMtly7,2967,2960.6%-47.5%
    TOPGEAR SOUTH AFRICAJul -SepMtly0Terminated
    Parenting
    Baba & KleuterJul -SepQ013,69726.8%Reporting Change
    Baby's and BeyondJul -SepQ7,44310,4013.6%No Issue
    Your Pregnancy and BabyJul -SepAltM1,4315,836-8.5%New Member
    Pets
    AnimaltalkJul -SepMtly0Resigned
    Dog DirectoryJul -JunAnn0Resigned
    Sport and Hobby
    Compleat GolferJul -SepMtly4,0977,60417.5%23.3%
    Kick OffJul -SepMtly0Discontinued
    MagnumJul -Sep8xA011,097-14.6%29.0%
    SA RugbyJul -SepMtly1,55010,069-9.7%-24.3%
    Travel, Tourism & Hospitality
    Cape Etc.Jul -Sep3xA0No Issue
    GetawayJul -SepMtly5,42515,5872.0%-4.7%
    go! Drive & Camp and Weg! Ry & SleepJul -SepAltM39728,7201.1%-11.2%
    Weg / Go PlattelandJul -SepQ019,143-0.8%-16.3%
    Weg/GoJul -SepAltM048,1623.7%-4.4%
    Woman's General
    BONA MagazineJul -SepMtly6,09817,279New Member
    FairladyJul -SepAltM2,36129,218-17.8%-25.7%
    Garden & Home MagazineJul -SepMtly6,97817,5726.9%Reporting Change
    Glamour,Jul -SepQ7,79813,3828.2%7.0%
    KuierJul -SepF056,314-4.4%-15.6%
    Rooi Rose MagazineJul -SepAltM7,06628,2451.4%New Member
    SarieJul -SepAltM1,99667,7767.0%5.1%
    True LoveJul -SepAltM53113,462-19.0%-26.4%
    Women & Home MagazineJul -SepMtly10,06328,8761.6%2.9%
    Women's HealthJul -Sep6xA0No IssueNew Member
    Youth
    Barbie MagazineJul -SepMtly0Resigned
    Careers MagazineJul -SepMtly0Terminated
    Very Interesting JuniorJul -SepMtly0Resigned

    B2B Magazines

    MIMS, Resource, Inside Mining, Modern Quarying and MechChem Africa are the only B2B magazines that had double-digit uptakes for the quarter. MIMS particularly made a strong comeback after suffering a double-digit loss of 36.3% in quarter 2 and is now sitting at a 58.9% gain in quarter 3.

    Medical Chronicle and The Specialist Forum Journal continue to show a steady uptake every quarter and y-o-y.

    SA Graan continues to see a positive uptake in its y-o-y numbers.

    Construction World which was a standout in Q2 continues on its winning streak with increased gains once again in Q3 and the prior year.

    Agricultural
    PublicationPeriodFrequencyFree circulationTotal circulation% change quarter% change year
    OVK NuOVK Nuus/NewsJul -Sep4xA4,7554,7550.0%Reporting Change
    SA Graan / GrainJul -SepMtly20,96820,9689.8%33.3%
    SABI MagazineJul -SepAltM0Resigned
    StockfarmJul -SepMtly1,6757,1072.4%-7.5%
    WinelandJul -SepMtly3,1333,194-1.5%-0.5%
    Architecture
    earthworks.Jan -DecQ0Resigned
    Floors in AfricaJul -Sep7xA0Changed Sector
    Leading Architect & DesignJul -SepAltM6,6166,6663.8%-11.9%
    SA Building ReviewJan -DecAnn0Reporting Change
    Timber IQJul -SepAltM0Resigned
    To BuildJul -Sep3xA8,5249,8460.3%Reporting Change
    Walls & Roofs in AfricaJul -Sep7xA0Changed Sector
    Automotive
    Road Ahead, TheJan -DecQ0Reporting Change
    Taxi GuardianJul -SepMtly420420-10.3%New Member
    Civil Construction
    Civil EngineeringJul -SepMtly0Changed Sector
    Concrete TrendsJan -DecQ0Reporting Change
    Construction Review.Jan -JunAltM0Terminated
    Construction WorldJul -SepMtly15,71915,7193.5%20.5%
    IMIESAJul -Sep11xA12,06512,0653.0%1.7%
    Spec HandbooksJul -SepAnn19,86819,868Reporting Change
    Communications
    Future SAJul -Sep4xA4,9978,0524.6%New Member
    Nex MediaJul -Jun4xA0Resigned
    SA ProfileJan -DecAnn0Reporting Change
    ServiceJul -SepQ0No IssueNew Member
    The Gapp MagazineJul -SepAltM0Resigned
    Electrical Engineering
    Electricity & ControlJul -SepMtly13,03313,0333.7%23.3%
    ESI AfricaJul -JunQ0Reporting Change
    Sparks Electrical NewsJul -SepMtly13,82513,8253.9%24.0%
    Engineering - Other
    Capital Equipment NewsJul -SepMtly12,69512,6955.7%28.8%
    DataweekJul -SepMtly2,7712,771-2.4%9.7%
    MechChem AfricaJul -SepAltM10,36310,36312.9%Reporting Change
    Motion ControlJul -SepQ1,9931,9931.9%4.1%
    Plumbing AfricaJul -SepMtly9,5849,6851.7%12.2%
    Refrigeration and AirconditioningJul -SepMtly6,7886,8057.7%3.6%
    SA Instrumentation & ControlJul -SepMtly4,1574,1571.2%10.7%
    Water & Sanitation AfricaJul -SepAltM7,6507,65012.0%Reporting Change
    Health and Wellbeing
    Fire ProtectionJul -SepQ0Changed Sector
    Hi-Tech Security SolutionsJul -Sep8xA4,1264,126-1.5%12.6%
    MDR Medical Desk ReferenceJul -SepAnn0No Issue
    Medical ChronicleJul -Sep11xA26,59426,5944.2%1.8%
    MIMSJul -SepMtly4453,71458.9%-13.5%
    Modern Medicine MagazineJul -SepAltM3,1043,6282.3%Reporting Change
    South African Pharmaceutical & Cosmetic ReviewJul -Sep11xA2,8792,8991.8%-9.7%
    The Specialist Forum JournalJul -Sep11xA22,04122,0412.6%51.7%
    Hospitality, Catering and Tourism
    Explore South Africa.Jan -DecQ0Reporting Change
    MeetingsJan -JunAltM0Reporting Change
    MeetingsJul -SepAltM4,7554,755Reporting Change
    The Meetings & Event Planner (former SA Conference Directory)Jul -SepAnn0No Issue
    Industry
    Analytical ReporterJul -SepAltM5,4445,4441.4%-13.2%
    Cold Link AfricaJul -SepAltM4,0394,0480.0%-28.3%
    Eastern Cape BusinessJul -SepAnn0No Issue
    Free State Business,Jan -DecAnn0Reporting Change
    Gauteng CompaniesJul -JunAnn0Reporting Change
    Industrial BuyerJul -SepAltM0Resigned
    Jewellers' Network DirectoryJan -DecAnn0Suspended
    KwaZulu Natal BusinessJul -SepAnn0No Issue
    Lighting in DesignJul -SepQ6,8946,8943.4%Reporting Change
    Limpopo BusinessJan -DecAnn0Reporting Change
    LINKED by Jewellers NetworkJul -JunQ0Resigned
    Mpumalanga BusinessJul -SepAnn0No Issue
    North West BusinessJul -SepAnn0No Issue
    Northern Cape BusinessJul -SepAnn0No Issue
    Opportunity (Exploring Business Prospects in SA)Jul -SepQ4,9164,916-0.1%Reporting Change
    ResourceJul -SepQ6,9816,98119.8%Reporting Change
    SA Affordable HousingJul -SepAltM0Resigned
    Smart Energy InternationalJul -SepAltM0No Issue
    South African Business.Jan -Dec2xA0Reporting Change
    South African Food ReviewJul -Sep11xA3,7283,778-1.8%-23.9%
    The Responsible & Sustainable Tourism Handbook.Jul -JunAnn0Suspended
    Western Cape Business,Jan -DecAnn0Reporting Change
    Information and Computer Technology
    BrainstormJul -Sep11xA3,7247,950-2.5%-8.5%
    The MarginJul -SepQ0Merged into Brainstorm
    Management
    African DecisionsJul -SepQ11,19011,458-10.1%14.1%
    Black Business QuarterlyJul -SepQ46,57147,3892.5%-54.1%
    Blue Chip,Jul -SepQ7,4077,407-0.2%Reporting Change
    FA NewsJul -SepAltM2,7502,9160.4%0.0%
    KZN InvestJul -SepQ5,3155,3159.7%0.2%
    LeadershipJul -SepMtly41,59941,846-5.5%Reporting Change
    Money MarketingJul -SepMtly7,4367,443-3.8%-13.9%
    South African Business IntergratorJul -Sep2xA7,5189,9121.3%Reporting Change
    Mining & Quarrying
    African Mines HandbookJan -DecAnn0Reporting Change
    African Mining BriefJul -SepAltM960960-2.0%Reporting Change
    African Mining Inc. Mining MirrorJul -Sep11xA20,95521,059-5.5%-11.0%
    EarthbrokerJul -SepMtly5,3825,3820.0%0.0%
    Engineering News & Mining WeeklyJul -SepWkly, Fr10,29713,020-2.2%27.9%
    Inside MiningJul -SepQ9,6199,61928.9%Reporting Change
    Inside MiningJul -Jun4xA0Reporting Change
    Mining Business AfricaJul -Sep6xA1,7201,7205.4%New Member
    Mining Review Africa.Jul -Sep11xA0No Issue
    Modern MiningJul -SepMtly13,14113,1414.2%22.9%
    Modern QuarryingJul -SepQ6,6196,61911.8%Reporting Change
    Retail
    DIY And Industrial Trade NewsJul -SepMtly10,42810,428-0.5%7.8%
    Pharmacy Magazine (former Frontshop)Jul -SepMtly17,17517,175-6.0%8.8%
    Supermarket and RetailerJul -SepMtly0Changed Sector
    Transport and Logistics
    Freight News FeaturesJul -SepMtly5,6565,880-4.5%21.8%

    Custom Magazines

    Custom magazines continue to improve this year with increases in 14 different publications. In Flight Magazine and Taste saw the highest increases in this quarter.

    The youth magazine and Home sectors both saw increased gains for their publications in the quarter.

    Rove SA is a new member in this category.

    Farming
    PublicationPeriodFrequencyFree circulationTotal circulation% change quarter% change year
    Dairy Mail, The.Jul -SepMtly1,1171,121-51.8%-50.5%
    Rooi Vleis / Red MeatJan -JunAltM0Reporting Change
    Wolboer / Wool FarmerJul -SepAltM0Changed Sector
    Health & Wellbeing
    FitlifeJul -SepMtly26018,384-15.3%-30.2%
    Journal of Endocrinology, Metabolism & Diabetes SAJul -Jun3xA0Reporting Change
    SA Pharmaceutical JournalJan -Jun10xA0Reporting Change
    SA Pharmacist's Assistant (SAPA)Jul -SepQ0No Issue
    South African Medical JournalJul -SepMtly0Suspended
    Southern African Journal of Anaesthesia &AnalgesiaJul -SepAltM0No Issue
    Home
    Fresh Living Jul -SepQ14,71836,945No Issue
    Living SpaceJul -SepMtly2,12236,9705.0%0.6%
    My KitchenJul -SepMtly2,14170,8382.2%2.9%
    Industry Specific
    Forum TydskrifJul -SepQ149,784149,7840.1%0.1%
    J S EJul -SepQ14,15015,3916.3%9.4%
    Sea RescueJul -Sep3xA18,45618,456-6.0%9.6%
    ServamusJul -SepMtly438,5282.8%-5.9%
    In-flight
    In Flight MagazineJul -SepMtly30,04530,0456.6%6.3%
    SkywaysJul -SepMtly0Resigned
    Leisure
    Private EditionJul -SepQ9,1629,162-0.8%14.7%
    Taste.Jul -SepAltM3,01435,2557.6%4.7%
    Male
    ManJul -SepMtly1,42651,5672.9%19.9%
    Tech..Jul -SepMtly1,67630,855-1.4%-8.8%
    Motoring
    MotorJul -SepMtly28410,337-17.2%-40.9%
    Professional
    Accountancy SAJul -Sep11xA0Changed Sector
    De RebusJul -Sep11xA0Changed Sector
    Retail
    Clicks Club CardJul -SepAltM0Resigned- Digital only
    Club MagazineJul -SepMtly14,844264,4100.4%2.0%
    Jet ClubJul -Sep7xA0No Issue
    Sport and Hobby
    Game & Hunt/Wild & JagJul -SepMtly64,86966,527-0.1%-0.9%
    SA Hunter/JagterJul -Sep8xA029,230-8.6%-14.0%
    Sports ClubJul -SepMtly2,28589,9733.7%12.0%
    Wildland MagazineJul -SepMtly0Changed Sector
    Travel, Tourism & Hospitality
    EscapesJul -SepMtly73615,247-14.3%-28.4%
    PremierJul -SepMtly7,8857,8852.4%-42.6%
    Rove SAJul -Sep2xA7,80410,519-0.7%New Member
    Woman's General
    Balanced LifeJul -SepMtly98349,0460.3%-3.8%
    Youth
    ClubXJul -SepMtly81692,6285.3%24.6%
    Kids Super ClubJul -SepMtly065,7302.4%-5.6%

    Free magazines

    Two publications had a zero percent increase/decrease, while Get It (Ballito to Umhlanga) saw the highest gains for the quarter and on a y-o-y basis.

    PublicationPeriodFrequencyTotal circulation% change quarter% change year
    Botswana Advertiser.Jul -SepF99,9650.0%5.3%
    Get It (Ballito to Umhlanga)Jul -SepMtly11,9622.1%20.1%
    Get It (Bloemfontein)Jul -SepMtly6,8900.0%0.0%
    Get It (Highway)Jul -SepMtly11,486-2.8%16.9%
    Get It (Jo'burg South)Jul -SepMtly14,8000.6%0.8%
    Get It (Jo'burg West)Jul -SepMtly14,008-3.8%-2.6%
    Get It (Lowveld)Jul -SepMtly6,2000.0%0.0%
    Get It (Northern Suburbs Joburg)Jul -SepMtly14,9000.8%0.6%
    Get It (Pretoria)Jul -SepMtly14,8440.7%1.5%

    About Karabo Ledwaba

    Karabo Ledwaba is a Marketing and Media Editor at Bizcommunity and award-winning journalist. Before joining the publication she worked at Sowetan as a content producer and reporter. She was also responsible for the leadership page at SMag, Sowetan's lifestyle magazine. Contact her at karabo@bizcommunity.com
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