Youth Marketing News South Africa

Early bird entries close today for the Pica Awards

The 44th annual Pica Awards hosted by the Magazine Publishers Association of South Africa (MPASA) is known as the Oscars of the SA magazine entry. Early bird entries closing today, 23 August.

The event allows over 600 decision-makers in the magazine industry, including publishers, business managers, financial managers, circulation/distribution managers, editors, art directors and journalists to celebrate publishing and editorial excellence.

Early bird entries close today for the Pica Awards

New category

A first for the Pica Awards is the announcement of a new category, which recognises the excellence of magazines aimed at the youth market. This new award has been divided into children's and teen magazines and the winners of each will stand a chance to win the overall Youth Market award.

Magazines from any of the three publishing sectors - consumer, business-to-business and customer - qualify, provided two editions are submitted and ABC figures are available. Magazines should have a frequency of at least four issues a year.

In the children's magazines sub-category, at least 75% of the readership should be under 13 years of age.

In the teen's magazines sub-category, at least 75% of the readership should fall within the 13 to 19 years age group.

Save the date

The early bird entries close today, but there is still a chance to enter until the 6 September 2013. The gala dinner will take place on 14 November 2013 at Emperor's Palace in Johannesburg.

Entries can be delivered to Melony Boucher (az.gro.aidemtnirp@bynolem) 082 456 7494 or Caci Kendall (moc.liamg@aciplladnekicac) 082 733 5713, 10 Uraan Street, Dersley, Springs, 1559.

To download the entry forms and get more information on the PICA Awards, visit the website www.mpasa.org.za and click on the PICA 2013 banner. Twitter @mpasamags.

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