Terry Savage, Festival Chairman, said, “In just a few years, the Titanium and Integrated Lions have become the most talked about awards in Cannes. The category is helping redefine our industry and it is appropriate we have a leader of stature and experience to lead the jury who understands the new space and understands the importance of this elusive metal.”
Tutssel's work has earned every major creative accolade, including a Cannes Grand Prix for Mercedes Benz ‘Skidmarks' in 1997 and countless other Gold Cannes Lions across different media. Under his leadership, the network has won many top awards, including a Titanium Lion at Cannes last year.
Prior to joining Leo Burnett USA in 2002, Tutssel was executive creative director of Leo Burnett London, during which time the agency was one of the most awarded in the world and its clients, McDonald's and Heinz, were named 'Advertiser of the Year' in the UK.
Tutssel has chaired many international awards and has served on both the Film and Titanium & Integrated juries at the Cannes International Advertising Festival.
Commenting on his appointment, Tutssel says, “Last year marked a tipping point at Cannes. While Film had historically been the most highly anticipated competition in the Festival, 2007 will be remembered as the year that innovative and ground-breaking thinking dominated. This category is an incubator for ideas. Ideas that are so unique, new and pure that they cannot be labelled in a conventional way. It awards ideas that have found a higher level of integration and category-defying work that pushes the industry forward. In short, these are the most precious and prestigious Lions to win.”
Originally launched in 2003, Titanium and Integrated Lions have continued to evolve to reflect the changes of the industry, becoming the most challenging categories of the annual event.
The 55th International Advertising Festival will be held 15 – 21 June 2008 in Cannes, France. For further information, go to www.canneslions.com.
