“Winning an Apex places a real seal on a client and agency team’s achievement because it demonstrates the contribution made by the team through its collaboration and work. This is a call for agencies to enter their best communications campaigns. Those that not only ignited consumer demand but delivered and exceeded on campaign objectives. An Apex is the only award that counts,” explains Mathe Okaba, ACA CEO.
Does your campaign have the winning formula? Entries to the 2019 APEX Awards are officially open. Enter your campaign into the APEX 2019 awards. The only award that counts. #APEX2019 pic.twitter.com/f1hReK6ewk
— Assoc_for_Comms&Ads (@ACA_SA) November 13, 2018
The standard required to win an Apex award is extremely high, and this will not be compromised. Entrants are required to submit case studies detailing their campaigns and how all possible factors other than the campaigns themselves have been considered as causes for brand success. To view previous Apex winners or to order their respective case studies, please click on the Apex tab on the ACA website.
The three Apex categories into which campaigns may be entered are:
1. Launch – for brands or services that are less than 12 months old with no significant history of advertising.
2. Change – for new campaigns from previously advertised brands that resulted in significant short-term effects on sales and/or behaviour – short-term being within a period of no more than 18 months.
3. Sustain – for campaigns that benefited a business by maintaining or strengthening a brand over a long period, i.e. 36 months.
Compulsory briefing sessions for all entrants will be held at the AAA School of Advertising campuses in Johannesburg and Cape Town. The briefing provides prospective entrants all the relevant information required on how to enter, compile and adequately prepare Apex submissions and, therefore, stand a better chance of winning an award.
The 2019 Apex briefings will take place as follows:
While attendance is free of charge, seats are limited and booking is essential. To reserve your seat at one or both of the briefing sessions, please send an email to Apex@acasa.co.za.
