Putting the Multichoice decline in context
Lindsey Schutters
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DBSA appoints Leo Burnett
Lobedu Leo Burnett, a leading South African advertising agency with impeccable BEE credentials, has been selected by the Development Bank of Southern Africa (DBSA) to raise its profile as a financier, advisor and partner to local communities in South Africa.
The challenge put to pitching agencies was to position the bank as a leading agent for socio-economic change and economic development. Lobedu Leo Burnett will showcase the DBSA's achievements to date through an integrated advertising campaign.
