This year, Machine entered four campaigns, with three making it to the finalist stage and all three converting into wins:

Craft gold:

Spotify Africa: Skathi Sokubuya – Best Use of Licensed Music

Silver:

Spotify Africa: Say it with Lyrics – Integrated Multimedia Campaign
Spotify Africa: Skathi Sokubuya – Online Film Commercials

As Jabulani Sigege, group executive creative director at Machine says: “Xa uthetha, uzibonakalisa ngolwimi lwakho lwenkobe, soze ulahleke” - when speaking using your home language, you can never go wrong.

The Pendoring Awards continue to showcase the power of creativity in preserving and promoting South Africa’s diverse languages. Machine’s wins demonstrate their ability to create impactful, culturally resonant work that elevates local voices on a broader stage.

More About Machine_

Machine is a South African creative solutions agency, where fearless minds lead to borderless creativity. Visit thisismachine.co.za for more information.

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