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Machine_
Machine leverages content marketing to help PepsiCo build a thriving community of bakers
In today's data-driven landscape, understanding your consumer – and knowing how to leverage that understanding – has become crucial for brands looking to grow and engage their audience. 17 Dec 2024 Read more

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance
Publicis Groupe Africa is proud to celebrate Katherine Jones, chair of the ACA Producers Forum and a pivotal force in redefining advertising production. Katherine’s leadership and innovation are driving the transformation of production into a strategic driver of creativity, efficiency, and client success, positioning Publicis at the forefront of industry evolution. 9 Dec 2024 Read more

In the race to be Top Dogg, Snoop hands gold to Publicis
As Publicis Groupe ends the year in pole position to be the largest holding company in the industry, Snoop Dogg takes over the Wishes and gives his commentary on the race. 6 Dec 2024 Read more

Machine_
Machine shines at 2024 Pendoring Awards
Machine, part of the Publicis Groupe, delivered an exceptional performance at the Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent. 26 Nov 2024 Read more

Publicis Groupe makes its mark at 2024 Assegai Awards
Publicis Groupe took home an impressive 13 accolades across multiple categories at the recent 2024 Assegai Awards. Celebrating creativity, innovation and measurable results, the Assegai Awards, hosted by the Direct Marketing Association of South Africa (DMASA), is one of the country’s premier awards shows celebrating excellence in integrated marketing and communication. 25 Nov 2024 Read more

Machine_
Machine dominates at the 2024 South African Publication Forum Awards
Machine, a creative solutions agency, solidified its position as an industry leader with an outstanding performance at the 2024 South African Publication Forum Awards. The agency’s specialist content marketing and internal communications team took home a coveted collection of wins and accolades, showcasing their expertise across various content formats and industries. 22 Nov 2024 Read more

Machine_
Machine clinches gold at 2024 DMASA Assegai Awards
Proving their mettle in direct marketing, creative solutions agency Machine clinched gold at the 2024 Direct Marketing Association of South Africa’s Assegai Awards for the Sanlam Money Saver credit card campaign. 20 Nov 2024 Read more

Machine_
Machine_ x Blackboard: Inspiring the next generation of creatives
Machine_, a leading creative agency, recently hosted two workshops for the Blackboard Community in Johannesburg and Cape Town. The sessions were designed to offer young creatives an inside look at the advertising world, showing them how different roles – from account management to production — work together to bring client briefs to life. 11 Nov 2024 Read more

Machine_
Why fear is the single biggest challenge in B2B marketing, and how to overcome it
In the B2B space, your professional reputation is on the line: The fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers? Machine’s specialist B2B team of strategists, content marketers and creatives posed the question to some of their B2B clients. Here’s what they shared. 25 Oct 2024 Read more

Publicis clinches Regional Agency Group of the Year at 2024 Loeries
Publicis Groupe Middle East and Africa (MEA) celebrated a significant victory this month, taking home the prestigious Regional Agency Group of the Year title at the 2024 Loeries awards. The agency's creative excellence and innovation across the region have cemented its position as a leader in the advertising industry. 18 Oct 2024 Read more

Publicis Groupe Africa empowered by female leadership
Publicis Groupe Africa is proud to announce the appointments of Lynn Madeley as chief operations officer (COO) and Katherine Jones as senior vice president, production practice, both effective 1 October 2024. Reporting to CEO Koo Govender and forming part of the executive committee (EXCO), these appointments further strengthen the powerful female leadership team at Publicis Groupe Africa. This reflects the progress and influence of women thriving in the advertising industry, showcasing Publicis Groupe Africa's commitment to fostering a leadership environment where women excel and drive impactful change at the highest levels. 8 Oct 2024 Read more

It's not a bakkie, it's a Hilux
Toyota South Africa Motors and Publicis Studio One launches a new campaign telling consumers that the Hilux is not just a bakkie. 7 Oct 2024 Read more

Machine_
How do you ensure people feel seen and heard in a big corporate?
According to McKinsey, productivity increases by 20 to 25% when employees feel connected within an organisation. In fact, most of the key drivers of growth (collaboration, alignment to business strategy and purpose, retention of staff and IP and so on) are directly linked to how your employees feel, driven largely through internal communication. There is, after all, little point in a sophisticated wellness programme or well-crafted business strategy if staff don’t know about it, or aren’t engaged with it. 3 Oct 2024 Read more

Publicis Groupe Africa celebrates success at New Gen Awards 2024
We are thrilled to announce our success at the 2024 New Generation Social & Digital Media Awards, securing an impressive 10 awards across our agencies, reflecting the unwavering creativity, innovation, and excellence of our teams delivering impactful and pioneering campaigns across a range of categories. 2 Oct 2024 Read more

Machine_
Machine_ wins metal at New Gen for specialist content marketing and internal comms team
Publicis Groupe's creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching two golds, two silvers and one bronze for its specialist content marketing and internal communications team. 1 Oct 2024 Read more

MSL South Africa
MSL celebrates double gold at 2024 Prism Awards
MSL, the Publicis Groupe Africa (PGA) PR and influence agency, triumphed at the 2024 Prism Awards in Cape Town, winning two golds. 1 Oct 2024 Read more

A new chapter for MSL South Africa as its regional offices join forces to reach new African – and global – markets
Much like many of its industry peers, public relations (PR) has been hard hit by the aftereffects of Covid-19 and the ensuing economic downturn. In recent years the local PR and communications sectors have been characterised by shrinking margins, talent shortages and budget cuts. But, in a nod to that nugget of Darwinian wisdom that says ‘those who survive are those who can adapt to change,’ MSL South Africa – the PR and influencer arm of the Publicis Groupe Africa (PGA), has pivoted strategically. 25 Sep 2024 Read more

Publicis Groupe Africa celebrates 17 finalists at the New Gen Awards 2024
Publicis Groupe Africa is thrilled to announce that our agencies have 17 finalists across multiple categories at the New Gen Awards 2024. This recognition underscores the creativity, innovation, and technical excellence of our teams, reinforcing our commitment to delivering groundbreaking work in digital marketing. 9 Sep 2024 Read more

Publicis Groupe Africa partners with the Loeries Student Expo
In line with Publicis Groupe Africa’s commitment to fostering young talent, the group is proud to be the official sponsor and partner for the 2024 Loeries Student Expo, taking place during Loeries Creative Week in October. CEO Koo Govender, CCO, Pete Little and CPO Yevenia Naidoo share how this partnership aligns with the Groupe’s objectives from a business, creative and people-first perspective. 30 Aug 2024 Read more

Machine wins metal at the 2024 IAB Bookmark Awards
The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’. 23 Aug 2024 Read more


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Contact Publicis Groupe Africa

az.oc.sicilbup@snikpoh.yma
publicisgroupeafrica.com