Since 2018, EchoHouse Africa, a leading 360 marketing agency, has embarked on an ambitious mission of growing and creating unique opportunities for brands in various African countries, one country at a time.
After several years, the multiple award-winning marketing agency began fielding its unmatched brand-led solutions in various African countries. Whether it is about creating an out-of-the-world experience for the consumers of Coca-Cola through its Zero Gravity Experience campaign, creating a standing youth platform called TurnUp for Vodafone Ghana (now Telecel Ghana) to engage its young subscribers, executing consumer-focused activations for MTN Liberia, and/or bringing back a heritage brand in Sierra Leone with a new zest and energy for the Parrot Sierra Leonean consumers, EchoHouse Africa stops at nothing in ensuring that almost anything that can be envisioned can also be achieved.
During one weekend in June 202, EchoHouse Africa proved it is indeed an African 360° marketing agency. The agency delivered marketing campaigns for three different brands operating in three different African countries at the same time.
LIBERIA
In Liberia, the EchoHouse Liberia executed an experiential marketing campaign for MTN Liberia. The telecommunications company was relaunching its national consumer promotion for one of its flagship products in Liberia, Mobile Money. The highlight of the activation was the hosting of a mega-concert with key musicians in Liberia bringing top-notch performances to the thousands of MTN subscribers who were present at the event. This was another milestone achievement for EchoHouse Liberia after its multiple successes with organizing the MTN Liberia Music Awards for the telecommunications giant.
SIERRA LEONE
At the same time, EchoHouse Africa’s subsidiary in Sierra Leone, EchoHouse Sierra Leone was also busy on the streets, ensuring that Coca-Cola activated the relaunch of the Parrot Energy Drink and the launch of the Parrot Carbonated Soft Drink went ahead with no glitch. EchoHouse Sierra Leone was focused on creating on-ground and online consumer excitement about the Parrot brand. Parrot is a heritage brand in Sierra Leone that demanded an extra level of market insight to ensure that the relaunch played well into the brand’s heritage while maintaining a fresh positioning to attract new consumers.
GHANA
Last, but surely not least, that same weekend in June 2022, Ghana also got its own EchoHouse treat. EchoHouse Ghana flawlessly executed TurnUp for Vodafone Ghana Limited (now called Telecel Ghana) and the Student’s Representative Council at the Kwame Nkrumah University of Science and Technology (KNUST). TurnUp is one of many platforms created by EchoHouse Ghana to help Vodafone Ghana execute its youth-focused marketing campaigns. Activated in KNUST, TurnUp’s goal was focused on championing Vodafone Cash by leveraging and building the capacity of student entrepreneurs. The aim was to ensure that Vodafone Cash became the payment channel of choice for students.
“We ended the first half of 2022 with a big bang hat trick in our agency and we are proud of everyone on the team who seamlessly pulled this off. Our teams in Liberia, Sierra Leone, and Ghana executed the three huge experiential marketing activations during one weekend,” the CEO of EchoHouse Africa, Beryl Agyekum Ayaaba said at the time.
“It is a celebration for us, the idea of three countries, three brands, three huge successes, but coming from the same EchoHouse, marked a first in our history,” she maintained.
“We are grateful to MTN Liberia, Coca-Cola, and Vodafone Ghana for trusting us to deliver for them in these three African markets,” Beryl said added.
