BusinessTech has had an incredible start to 2024, with a record number of advertising campaigns being booked with it.
The strong Q1 2024 performance - which is BusinessTech's best Q1 to date - follows a record-setting 2023 for BusinessTech.
It coincides with South Africa's top companies continuing to move their advertising budgets online and looking to partner with respected and trusted digital publications.
As South Africa's largest and most influential business news website, BusinessTech provides its advertising partners with access to a powerful audience of business decision-makers and purchasing decision-makers.
This results in companies which advertise on BusinessTech receiving an excellent ROI for their advertising spend.
The list of companies advertising on BusinessTech is extensive and includes Standard Bank, FNB, Takealot, MTN, Vodacom, Rain, Discovery, Absa, Microsoft, Afrihost, Samsung, EY, Coronation, Altron, HP, Huawei, Nedbank, Sage, Syntech, Monocle, and many more.
"Our strong Q1 2024 performance is great to see and we are excited for the remainder of the year," said Broad Media chief commercial officer Kevin Lancaster.
"BusinessTech leads the business news market, both in terms of its audience size and the ROI we deliver to our advertising partners."
Lancaster added that digital media continues to be a top choice for South African companies which want to grow and reach new customers, and budgets for digital advertising campaigns are increasing.
"We are seeing more companies coming to us to run digital advertising campaigns. We are also seeing long-time partners increasing their spend with us, thanks to the strong results we deliver."
This bodes well for both BusinessTech and the digital media industry at large, said Lancaster.
