Marketer | Bizcommunity

News

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Direct Marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Issued by DMASA 2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Loeries Creative Week

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Issued by Ogilvy South Africa 23 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Mbali Bhengu, marketing lecturer to third-year students at Red & Yellow Creative School of Business (Image supplied)

IMC Conference

#NedbankIMC2024: Mbali Bhengu - How my students have made me a better marketer

Danette Breitenbach 3 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Finance

Hollard’s bold marketing move: Allistair Khanyi appointed group marketing head

20 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

How customer reviews are shaping e-commerce: Join Rogerwilco’s free webinar

CRM, CX, UX

How customer reviews are shaping e-commerce: Join Rogerwilco’s free webinar

Issued by Rogerwilco 9 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Women's Month

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Danette Breitenbach 22 Aug 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

#WomensMonth: Bridget Harpur, the woman driving Volkswagen SA's marketing

Dealers

#WomensMonth: Bridget Harpur, the woman driving Volkswagen SA's marketing

Imran Salie 14 Aug 2024

Pictured: Marcel Swain, head of marketing: Premium beer for Heineken Beverages. Image supplied.

Behind the Selfie

#BehindtheSelfie: Marcel Swain, head of marketing: Premium beer for Heineken Beverages

Aa-isha Hassiem 21 Aug 2024

What are the best career paths in marketing?

Marketing

What are the best career paths in marketing?

Issued by MO Agency 14 Aug 2024

#WomensMonth: Bronwen Auret on raising the bar for quality assurance in South African tourism

Tourism

#WomensMonth: Bronwen Auret on raising the bar for quality assurance in South African tourism

Robin Fredericks 13 Aug 2024

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

#OrchidsandOnions

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

Brendan Seery 12 Aug 2024

Marketing

Nominate your industry heroes: IMM Institute's 2024 excellence awards call for entries

7 Aug 2024

Women are the issue: Breaking down the stereotypes women are commonly confined to

Women's Month

Women are the issue: Breaking down the stereotypes women are commonly confined to

Romy Townsend, Issued by Nedbank CIB 7 Aug 2024

Anti-marketing: The antidote for a dead marketing game

Marketing

Anti-marketing: The antidote for a dead marketing game

Xavier Olivier, Issued by DarkMatter 6 Aug 2024

Announcing the judging panel for the Assegai Awards 2024

Direct Marketing

Announcing the judging panel for the Assegai Awards 2024

Issued by DMASA 6 Aug 2024

Fashion & Homeware

Jockey Partners with Robin Hood Foundation to Empower Local Seniors through Mahala Market

Issued by Jockey South Africa 17 Jul 2024

Jockey South Africa Champions Employee Wellness with Record Participation in SPAR Women's Challenge

Fashion & Homeware

Jockey South Africa Champions Employee Wellness with Record Participation in SPAR Women's Challenge

Issued by Jockey South Africa 30 Jul 2024

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Musa Kalenga, group CEO of Brave Group. Image supplied.

IMC Conference

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

Marketing

Diary of a CMO: What is The Blueprint for Brand Growth?

Mary Kyriakidi, Issued by Kantar 16 Jul 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

AAA School of Advertising Open Day 5 and 6 July

Education

AAA School of Advertising Open Day 5 and 6 July

Issued by AAA School of Advertising 3 Jul 2024

Agency credentials: Marketers look past awards to get to the grit

Marketing

Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 26 Jun 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Branding

Silke Bucker, senior director at Coca-Cola, discusses the first 100% African-made product

Karabo Ledwaba 14 Jun 2024