Digital OOH | Bizcommunity

News

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Kantar’s Mzansi Consumer Barometer. Part 2

Research

Kantar’s Mzansi Consumer Barometer. Part 2

Issued by Kantar 11 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

OOH

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Polygon's Remi du Preez has been named as a speaker. Source: Supplied.

Events & Conferencing

Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

21 Dec 2023

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

Marketing & Media

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

OOH

IRT Media retains media rights to MyCiTi network for 11th year

Issued by Provantage 2 Nov 2023

Who said static can't be flexible?

OOH

Who said static can't be flexible?

Issued by Mamela Media 11 Oct 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Golf Ads introduces Golf Digital to engage affluent consumers

OOH

Golf Ads introduces Golf Digital to engage affluent consumers

Issued by Provantage 20 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

The rise of the Visionet network: Large format digital screens take over SA airports

OOH

The rise of the Visionet network: Large format digital screens take over SA airports

Issued by Provantage 6 Jun 2023

Image supplied. Neil Vlaming, director of Epic Outdoor Digital OOH advertising

OOH

#BehindtheSelfie: Neil Vlaming - Epic Outdoor

31 May 2023

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

OOH

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

Issued by Twiga Communications 1 Feb 2023

Another digital milestone for Provantage

OOH

Another digital milestone for Provantage

Issued by Twiga Communications 16 Jan 2023

Image supplied: Ciarán McKivergan, CEO of 8909 Digital

Digital

#BizTrends2023: The big impact of artificial intelligence

Ciarán McKivergan 9 Jan 2023

Supplied. World Out of Home Organization (WOO) president Tom Goddard addresses delegates at the WOO's Global Congress in Toronto

OOH

Classic Out of Home: key to OOH Golden Age

31 May 2022

Media powerhouse has joined the Vicinity Media team

Advertising

Media powerhouse has joined the Vicinity Media team

Issued by Vicinity Media 26 May 2022

Visionet launches at Cape Town International Airport

OOH

Visionet launches at Cape Town International Airport

25 May 2022

WPP leaders recognised for championing inclusion and diversity in the workplace

Marketing & Media

WPP leaders recognised for championing inclusion and diversity in the workplace

20 May 2022

PMG in Africa: Evolving OOH in a time of growth

OOH

PMG in Africa: Evolving OOH in a time of growth

Jacques du Preez, Issued by Provantage 20 Apr 2022

A DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl

OOH

Out of Home: driving home the purchasing decision

Danette Breitenbach 8 Mar 2022

Source: Danette Breitenbach

OOH

DOOH third party verification in SA through Seedooh & Outdoor Auditors' partnership

3 Mar 2022

Tractor Outdoor expands DOOH network with Cape Town roadside digital

OOH

Tractor Outdoor expands DOOH network with Cape Town roadside digital

Issued by Tractor Outdoor 15 Feb 2022

Source: © Provantege Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana

OOH

Unlocking the potential of Out of Home in Africa

Danette Breitenbach 9 Feb 2022

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

OOH

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

Issued by Tractor Outdoor 26 Nov 2021

Innovocean wins exclusive advertising rights for V&A Waterfront

OOH

Innovocean wins exclusive advertising rights for V&A Waterfront

25 Nov 2021

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

OOH

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

Issued by Primedia Out-of-Home 13 Oct 2021

#BizTrends2021: Maximising OOH's impact in South Africa

Trends

#BizTrends2021: Maximising OOH's impact in South Africa

Jacques du Preez 25 Aug 2021

Tractor Outdoor announces partnership with Hivestack in South Africa

OOH

Tractor Outdoor announces partnership with Hivestack in South Africa

Issued by Tractor Outdoor 19 Aug 2021

Nalesa Media and Reveel partnership on the Maponya Mall digital out of home network

OOH

Nalesa Media and Reveel partnership on the Maponya Mall digital out of home network

Issued by Reveel 18 Aug 2021

Lizelle McConnell, sales director at Tractor Outdoor

Women's Month

#WomensMonth: Lizelle McConnell, "Focus on what you love"

Emily Stander 13 Aug 2021

The future is DOOH: The renaissance of the OOH industry

OOH

The future is DOOH: The renaissance of the OOH industry

Lizelle Mc Connell and Remi du Preez, Issued by Tractor Outdoor 3 Aug 2021

OOH

WOO welcomes six new members

16 Jul 2021

Impact of Covid on out-of-home

OOH

Impact of Covid on out-of-home

Dee Cindi, Issued by Dentsu 14 Jul 2021

The story of Khayelitsha's first premium wine label, set to shine post-pandemic

OOH

The story of Khayelitsha's first premium wine label, set to shine post-pandemic

Issued by Tractor Outdoor 29 Jun 2021

Tractor Outdoor launches new platform: "The future of OOH"

OOH

Tractor Outdoor launches new platform: "The future of OOH"

Issued by Tractor Outdoor 24 Jun 2021

Posterscope reboots to Dentsu Location Services

Digital

Posterscope reboots to Dentsu Location Services

Issued by Dentsu 21 Jun 2021

Tractor Outdoor expands its Cape Town network with more RSD sites

OOH

Tractor Outdoor expands its Cape Town network with more RSD sites

Issued by Tractor Outdoor 10 Jun 2021

Growth on the agenda: Tractor expands DOOH network with Sasol partnership

OOH

Growth on the agenda: Tractor expands DOOH network with Sasol partnership

Issued by Tractor Outdoor 4 Jun 2021