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News

Leagas Delaney debuts in SA, aims for top mid-tier agency spot with 10 bespoke clients

Marketing

Leagas Delaney debuts in SA, aims for top mid-tier agency spot with 10 bespoke clients

Danette Breitenbach 3 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Digital

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Issued by TDMC 26 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Advertising

The building blocks of great brands

Mongezi Mtati 24 Jul 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Advertising

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Marketing

Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

Marketing

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Brave Group secures top position in client satisfaction

Marketing

Brave Group secures top position in client satisfaction

Issued by Brave Group 4 Mar 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Publicis Media making waves

Media

Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Source: © 123rf ECI Media Management will incorporate Eley Consulting into its European business, effective immediately, which will see it extend its services into Africa

Media

Deal sees media assurance auditing service extend into Africa

12 Sep 2023

Image supplied. Carl Willoughby, CCO TBWA Hunt Lascaris says it feels like there are more people at Cannes than ever

Cannes Lions

#Cannes2023: The diary of Creative Circle. Carl Willoughby, CCO TBWA Hunt Lascaris "How are you feeling?"

23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Advertising

Global trends show brands value collaborative agencies

28 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Marketing

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Activate the power of partnerships: How to maximise value with your promotions agency

Marketing

Activate the power of partnerships: How to maximise value with your promotions agency

Andreas Smit, Issued by Tradeway 31 Jan 2023

Branding

Toyota and FCB end 60-year partnership

31 Oct 2022

Source: © Fauxels A good relationship between an agency and a client is the only way to build value and do great work together

PR & Communications

10 tips for better client-agency relationships

Tiffany Turkington-Palmer 18 Oct 2022

Source © Flavia Carpio Scopen's Agency Scope 2022 reconfirms the great potential of the Colombian market

Marketing & Media

Part 1: Colombia's advertisers recognise their agencies great work

26 Sep 2022

East Coast Radio wins top accolade at the Most Awards

Radio & Audio

East Coast Radio wins top accolade at the Most Awards

Issued by East Coast Radio 12 Sep 2022

Image supplied: Yuvisti Ramgulam, head of client service for 8909 Digital

Women's Month

#WomensMonth: Yuvisti Ramgulam of 8909 Digital; Answer the call of the challenge

Emily Stander 8 Aug 2022

Marketing

Post-pandemic global trends in client-agency partnerships

21 Jul 2022

Source: © Robert Nyman Building the Great Wall of China was highly complex, just like the agency market in that country

Research

Agency Scope China 2021/22: Client satisfaction with creative & media agencies still to improve

7 Jul 2022

Research

China and SA share a love for specialist agencies

5 Jul 2022

Joe Public United ranked number 1 Attractive Agency by Scopen 2021

Advertising

Joe Public United ranked number 1 Attractive Agency by Scopen 2021

Issued by Joe Public 3 Feb 2022

'Inside intelligence' is the future of advertising

Advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

Leanne Goot, marketing manager for Mobile in Africa

#BehindTheBrandManager

#BehindtheBrandManager: Leanne Goott, "Great teams make great work."

Emily Stander 30 Sep 2021

Eugene Lenford, marketing manager at Savanna

#BehindTheBrandManager

#BehindtheBrandManager: Savanna's Eugene Lenford speaks to making your brand work

Emily Stander 10 Sep 2021

Get the most out of your agency relationship. Plan now for a better 2022

Marketing & Media

Get the most out of your agency relationship. Plan now for a better 2022

Niamh NicLiam 30 Aug 2021

Marketer-agency relationships are lasting longer than before

Marketing & Media

Marketer-agency relationships are lasting longer than before

3 Aug 2021

Pitch remains the most favoured way of selecting an agency

Research

Pitch remains the most favoured way of selecting an agency

26 Jul 2021

UK marketers prefer specialist agencies to solve their needs in different areas

Research

UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

Industry maverick to talk honesty at Nedbank IMC 2021

Marketing

Industry maverick to talk honesty at Nedbank IMC 2021

Issued by IMC Conference 14 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022

Marketing

The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Research

Agency Scope fieldwork digs deep

Johanna McDowell 25 Jun 2021

Agency Scope fieldwork to provide new levels of value

Marketing & Media

Agency Scope fieldwork to provide new levels of value

24 May 2021

Research

Agency Scope Insights: How client-agency relationships in Brazil and China compare

Johanna McDowell 29 Apr 2021