New appointments at Infusion

Infusion (formerly Culture Cruizing) is proud to announce its recent appointments of knowledge experts who are set to strengthen the company's service offering.

• Refiloe Mataboge - Chief executive officer

Refiloe's knowledge base spans the fields of research, advertising, brand design and strategic planning. Up until recently, Refiloe was executive director at Research Surveys where she also served as project leader of the renowned Black Diamond survey. In addition to her responsibilities as CEO of Infusion, Refiloe was recently appointed as head of strategy at the Brand Leadership Group.

• Arien Strasheim - Head statistician

Before joining Infusion, Arien Strasheim was a senior researcher at the Unisa Bureau for Market Research. She holds the qualifications BSc, BSc Hons (Cum Laude), MSc (Cum Laude) in mathematical statistics and she has also recently submitted her PhD at Wits. She has a broad business experience from teaching at Unisa SBL for more than 15 years, and through completion of an MBA at Wits Business School, her primary interest lies with her first qualifications in the field statistics.

• Kgomotso Matsunyane - Associate partner

Kgomotso just completed a successful stint as the editor of O, The Oprah Magazine in South Africa (one of 2 in the world). She is an international relations graduate from Carleton College in Minnesota (USA) and she has had a rewarding and varied history working in international and South African media. She is an accomplished television director, documentary producer and public speaker, and was a writer on the award winning Yizo Yizo II series. She subsequently worked as a commissioning editor for local drama at SABC 1. Currently runs her own film and TV company, T.O.M. Pictures.

• Martha Dhlamini - Business analyst

Martha has garnered valuable experience in product development, marketing, consumer researcher, and technical product evaluation conducted to assist in innovation. She commenced her career at Unilever, and subsequently joined Standard Bank's Corporate and Merchant Bank. Prior to joining Infusion, Martha worked at L'Oreal where she set up and grew a product evaluation centre, conducting qualitative, quantitative and cosmetometric studies for the French laboratories.

• Jelta Radebe - National field manager

Jelta has over 25 years experience in training fieldworkers and overseeing quality control in field. She is a passionate and dedicated member of the team who has been brought to assist with the expansion of the Infusion field force as well as to set systems in place to ensure that quality controls are in place.