Digital authority appointed as new head of analytics and insights at MEC

Alan Morrissey will be joining MEC, the fifth largest media agency network in the world, as the company's new head of analytics and insights in April.

Morrissey, who is the former MD of Effective Measure, has over 10 years of media experience in the United Kingdom, Ireland, Europe, Middle East and South Africa, with expertise in digital audience measurement and web analytics.