Putting the Multichoice decline in context
Lindsey Schutters
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New business director at 4D Euro RSCG
Claudia Adamo has been promoted to business director of 4D Euro RSCG, the local Euro RSCG group's digital shop. Adamo will drive the business and will be part of the 4D Euro RSCG Executive Committee.
Digital is moving to the core of all communications in South Africa, just as it is in North America and Europe. Both Adamo's promotion and the hiring of Kenneth Garvie as 4D's CRM and digital manager will facilitate this strategy.
Adamo has been with the group for three years, rising swiftly through the ranks from account executive to become business director at just 27.
