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Techsys Digital Press Office
Raised by computers, our team of experts specialize in all things digital, integrating new insights, strategies and digital technologies into clients' projects to achieve world class results.
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Closing the gender pay gap: Momentum leverages AI in groundbreaking campaign
In honour of Women's Month, Momentum teamed up with generative AI specialists Techsys Digital and VML to launch their groundbreaking Womentum campaign aimed at empowering the women of South Africa. Recognising the pivotal role women play in the socio-economic landscape of the country, this campaign is designed to bolster their financial and professional journeys. 17 Jan 2024 Read more

Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience
As the pioneer in the African craft beer scene, Jack Black's Brewing Co. proudly announces the launch of its revitalised e-commerce website. Developed in partnership with Cape Town's prominent digital marketing agency, Techsys Digital, Jack Black has refined the online shopping experience, offering customers a smooth and engaging journey. 8 Nov 2023 Read more

Techsys Digital and Takealot grab 12 Bookmarks finalists
Techsys Digital, a leading digital marketing agency in South Africa, and Takealot, the country's leading online retailer, are thrilled to announce securing 12 finalists in the prestigious Bookmarks Awards for 2023. This places Techsys Digital among the top 10 agencies and Takealot among the top 5 brands by the number of finalists for this year's awards. 29 Jun 2023 Read more

Takealot reaps the rewards of AI-powered chat commerce on Whatsapp
Takealot.com, South Africa's largest online retailer, launched a breakthrough campaign called Retail Therapy - powered by Techsys Labs. 5 May 2023 Read more

How to go viral on TikTok... let your customers #unwrapalot
Can't wait for Black Friday to shop the hottest deals around? Now you don't have to. TikTok lovers, listen up! Techsys Digital have designed a shoppable Black Friday TikTok filter which reveals Takealot's best Blue Dot sale items, wrapped in blue and white wrapping. When the user holds up their hand, the flicking stops to unwrap an item and reveal an awesome Black Friday deal. 24 Nov 2022 Read more

Momentum Health's amped up event
Where your typical summit can be quick to come and go, Momentum Health's recent online summit was anything but for the delegates who attended. Thanks to 'Max' - an intuitive Whatsapp bot - all information about their exciting new products was delivered in bite-sized, super engaging phases throughout the day. 18 Nov 2022 Read more

Untapping talent with Takealot's Heritage Day design challenge
What do heritage and R100,000 have in common? How about Takealot's Heritage Day Design challenge, designed by local agency, Techsys Digital! 11 Nov 2022 Read more

Techsys Digital celebrates Innovation Awards at Bookmarks
When Techsys were approached by Digify Africa to problem-solve a really impactful brief for Meta, it was a true meeting of the minds! 5 Aug 2022 Read more

Renault drives innovation with all-new Whatsapp bot
Techsys Digital have partnered with Renault to launch a powerful mobile vouchering solution for the South African market. The Whatsapp solution is putting vouchers in the pocket of hundreds of thousands of Renault drivers, and helping loyal customers get the most from their ride. 19 Nov 2021 Read more

Whatsapp releases powerful new features for brands
Whatsapp has become an increasingly exciting prospect for marketers to have one-on-one conversations at scale with interested customers. Not only is it more convenient for people to engage on their mobile phones, it is also able to better cater to the unique needs of both brands and consumers. 4 Oct 2021 Read more

Maybelline's WhatsApp selfie superstars snap up latest 'Fit Me' campaign
Maybelline South Africa wanted to run a campaign that rewards their consumers, or 'Baybellines', for buying their 'Fit Me' Matte+Poreless Foundation. Not only do they stand to win incredible prizes, but they also have the chance to see their face on Maybelline's nationwide billboards and buildings. The mechanic? An ultra-innovative WhatsApp line using all-new features like buttons and menus - making entering as easy as 1, 2, 3. 14 Sep 2021 Read more

Virgin Active Quest receives over 6 million interactions on WhatsApp
The Virgin Active Quest campaign is all about motivating their members to stay active and complete a set of fitness challenges in a fun and engaging way. The campaign was created on buildabot and takes place as a series of health and fitness based tasks that members can complete each week to earn points and unlock amazing prizes via WhatsApp. 1 Jul 2021 Read more

BoomChat launches in South Africa
BoomChat is a cutting-edge web-based messaging platform that offers consumers an engaging mobile chat experience. 5 Mar 2021 Read more

Boomerang.africa - WhatsApp templates increase engagement and conversion rates
As an official Facebook ISV, we build WhatsApp platforms to drive conversations, engage consumers and offer support. 2 Oct 2020 Read more

Be the first to use Whatsapp rich media templates!
Boomerang.africa announces the release of its rich media template messages for Whatsapp. 29 Sep 2020 Read more

Boomerang - making WhatsApp fast and affordable
A powerful new consumer-centric business tool has officially launched. Enter Boomerang for WhatsApp API. 24 Jul 2020 Read more

Lancewood Cheese unlocks the power of WhatsApp with Techsys Digital
Lancewood Cheese is one of South Africa's most loved food brands on social media, with over 730,000 followers on Facebook. The key to its success is the way in which it uses its social presence to provide real value for consumers - producing quality recipes that are delicious and easy to master. The recipes come alive through the way in which Lancewood makes the content engaging and fun - using competitions, videos and click-throughs to the brand's website to make the consumer's journey even richer. 20 Mar 2020 Read more

Otees creates innovative online game with Techsys Digital
Otees is a cereal snacking brand loved by the young and the young-at-heart. From its fun, eye-catching packs, to its cheeky online persona, Otees stands by the notion that you can play with your food! How did this colourful brand plan to take its playful persona to the next level in a meaningful way for its consumers? 18 Mar 2020 Read more

Sasko connects communities through WhatsApp in best #MzansiBread search
Sasko bread is at the heart of many of South Africa's favourite meals - from the iconic bunny chow to the kota and the gatsby. The brand captures this spirit with its official hashtag #MzansiBread. In 2019, Sasko engaged with its loyal customers by using digital to ask what goes into making the best kotas, gatsbys and bunny chows. This campaign worked so well to engage local audiences around the foods they love that the brand decided to follow it up with a new campaign in which customers could stand to win by voting on which places serve the best #MzansiBread. 14 Feb 2020 Read more

How to unlock the power of digital for events and activations
Do you want to unlock the power of digital for your events and activations? Capture leads at events to drive your CRM objectives? Reward your customers in real-time for engaging with you? 7 Feb 2020 Read more


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