Rooibos tea brand Freshpak has been revamped with respect to packaging, the addition of three new variants (Delicious Berry, Peach and Green Rooibos and Lemongrass) and availability of a fifth size (160 bags). Philippa Ladany of Jansen International has modernised the Freshpak logo, tea cup and trademark Ndebele border. "It's a clean attractive look that is vibrant and truly South African," says brand manager Aniesa Patel. The redesign will be supported by print campaigns in leading publications and an above-the-line TV campaign, with adverts to be flighted throughout the year on SABC1, 2, 3 and e.tv.
