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In brief Marketing South Africa

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    Positive Dialogue launches new influencer marketing division

    Positive Dialogue has launched its influencer marketing business division, PD Influence. PD Influence offers human connection underpinned by artificial intelligence and machine learning.

    The new division is headed up by content creator Natalie Roos, who is joined by Crystal Raman as a campaign manager and Kasheefa Meyer to support the execution arm.

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