Adweek reports that WPP has integrated the capabilities of a media agency network, Mindshare, and digital-first global performance agency Neo Media World.
Both agencies will retain their identities, branding, client roster and culture, but the move will result in several organisational shifts, including the creation of an integrated delivery unit called Outcomes made up of 5,000 specialists.
Outcomes will deliver addressable media for both Mindshare and Neo, as well as leveraging capabilities across GroupM and WPP. Read more on Adweek.
