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Ebony+Ivory Press Office

We are a integrated media and advertising agency in South Africa. We add value to your business and brands.

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Design trends that 'make it pop'

Design trends that 'make it pop'

We've got our designs on the trends that move the stylus and your brand position. Follow the Ebony+Ivory Creative Curves Series in which we feature visual creativity techniques to attract and hold the attention of busy minds. 8 Jul 2021 Read more

Media planning that interprets multiple studies to position brands

Media planning that interprets multiple studies to position brands

Category leaders are positioned with pinpoint purpose, not randomly conceived. If there is a home truth that emerges as we reach the fourth lense in the Ebony+Ivory Marketing Segmentation South Africa Series, it is that media agencies must interpret multiple data streams. Their role is to identify which market - specifically - a specific brand can grow its share of category. 28 Apr 2021 Read more

Platform zone: Radio and reading in South Africa

Platform zone: Radio and reading in South Africa

In this second part of our exploration of media platforms, we scan why content reading and listening patterns are important when generating media strategy. 24 Mar 2021 Read more

Data insights: Platforms - value in content mapping and viewing

Data insights: Platforms - value in content mapping and viewing

Moving from silo media planning to content mapping and a 'value in' instead of 'cost out' approach to media procurement. 26 Feb 2021 Read more

Perfect purchasing power ratios

Perfect purchasing power ratios

When it comes to effective media segmentation, the feisty film footballer Rod Tidwell's "show me the money" line to his agent Jerry Maguire may resonate with most marketers. As now more than ever, businesses look to their brands to deliver more strategic clout that translates into sales. 10 Feb 2021 Read more

Contact Ebony+Ivory

+27 11 327 6871
az.oc.yroviynobe@ofni
www.ebonyivory.co.za