Putting the Multichoice decline in context
Lindsey Schutters
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Warc Awards shortlist is unveiled
Eighty-two wide-ranging campaigns, categories and brands have shortlisted for the 2019 Warc Awards. The awards are an international case-study competition, which seeks the next-generation marketing effectiveness.
The selected campaigns, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury. Eight shortlisted papers are from Asia, seven from the Middle East and North Africa, with the remainder coming from Europe and North America.
Campaigns for Snickers in China, Google in North America and GlaxoSmithKline in Russia are among the 21 that have been shortlisted in the Effective Innovation category. Among agencies, McCann WorldGroup India leads the shortlist with a total of four entries; FP7 McCann has three entries from separate offices in Istanbul, Riyadh and Dubai. Countries with the most shortlisted entries are the UK with four and India with three.
View the full shortlist here. The winners will be announced in late May 2019.
