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Creative Circle at Cannes - Roanna Williams on bringing back the funny
Roanna Williams
Day 3: Grande Prix and Gold winners announced
Danette Breitenbach
$Source: © SA Music News TBWA\Hunt\Lascaris’ Stronger campaign for brand The Riky Rick Foundation has been awarded a Silver Lions$
TBWA\Hunt\Lascaris’ The Riky Rick Foundation's Stronger wins Silver Lion
Danette Breitenbach

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Elections 2024

Dawie Roodt returns with some in depth economic analysis regarding the GNU and its future!

Dawie Roodt returns with some in depth economic analysis regarding the GNU and its future!

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New online AVE methodology

16 Feb 2016

Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.

The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.