TCC Media created 3D Airwick content using the existing Airwick TV ads to ensure consistency in the marketing message. Run in conjunction with Reckitt Benckiser, the campaign uses technology created by Newsight, which has lodged in excess of 200 patents globally. The Newsight 3D images are a combination of eight views, which enhances the viewing angle, resulting in a better image. Another differentiating factor is the 57 inch LCD unit.
The 3D content is accredited internationally and created locally.
