This ‘new normal’ is the theme for this year’s Impact Forum and it takes place on October 30th at Monte Casino between 9am and 4.30pm.
Speakers include: Lana Strydom, Executive Head of Online and Self Service at Vodacom; Dudu Mokholo, Chief Marketing Officer, Samsung Africa; Sagren Pather, CoE Media, Marketing and Analytics, Standard Bank; Heidi Brauer, Chief Marketing Officer, Hollard; Luisa Mazinter, Chief Marketing Officer, TymeBank and MMA SA Chair.
Talks will address common challenges that marketers face on a day to day basis such as:
Industry experts will take a closer look at ‘skilling for the new normal’. They will debate what it takes to transform culture and which digital skills are needed to take the South African economy forward, digitise and progress industries. Debates will be had on what the digital agency of the future will look like and what its impact on the CMO of the Future will be.
Chris Babayode, MD, MMA EMEA will also share the MMA’s new model for the organisation of marketing, where work is centered on the development of value stacks, the creation of organisational links, and the design of the learning loop, called MOSTT (Marketing Organisation Structure Think Tank).
To close the day, the SMARTIES Jury panel will showcase winning campaigns in mobile for 2019. The annual SMARTIES Awards is a celebration of the market’s most innovative work, and that which tackles ROI of creative in mobile, the measurability of creative and the judges’ favourites, where best practices have been used to full effect.
“This year’s Impact Forum is jam-packed with top-notch speakers, each addressing issues that everyone in the industry is experiencing in one way or another. The landscape has fundamentally changed and marketers need to understand what the ‘new normal’ means, and how it will affect their and their teams’ skillsets and day-to-day work,” comments MMA SA Country Chair, Sarah Utermark.