Commenting on the restructure, group CEO Donovan Everitt said, “The division into two distinct business focus areas is in line with our international strategy of offering clients a specialised and service-driven solution to their business needs.”
Newly appointed business manager Tamsyn Hughes will drive the continued success and growth of the Staffing Solutions division, which focuses on providing promotional staff to deliver marketing campaigns. It has built up diverse core of skilled staff and ongoing training ensures that presentation, product knowledge, sales skills and lasting brand impressions are central to each brand experience. Its clients include The Core Group (Nintendo, Wii Fit, iPod), Distell, BAT, Pernod Ricard, SAB, MTN, Motorola and Touchline.
Experience Events, headed up by former account director Mark de Klerk, focuses on the creation and delivery of top events. It has managed such events as the Kurland Polo International, Billabong Music Festival in J-Bay, Queensplate, the Peter Stuyvesant National Roadshow and the Vawter Launch (23 parties nationwide). The recent Cape Town 10s staged by it in February 2010 saw attendance figures grow from around 7000 in 2009 to 12 000 this year.
Kreate's international branches are in New York, Sydney, Melbourne and London.
