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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Primedia Outdoor celebrates 25 years of excellencePrimedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary throughout the month of July, and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. 1 Jul 2019 Read more

Primedia Outdoor unveils South Africa's largest airport roadside digital billboardWith over 1,000 square metres of roadside digital display already, Primedia Outdoor recently launched South Africa's largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. 13 Jun 2019 Read more

Primedia Outdoor brings a game-changing approach to PrimelitesPrimedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are all located in premium positions, making this offering intelligent; targeted and seamless for tactical impactful campaigns. 28 May 2019 Read more

Primedia Outdoor nominated for the FEPE International Technology and Innovation AwardPrimedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year's congress being 'The Fame Game'. The FEPE International Congress is an essential event for the global out-of-home industry, recognising key players and technical developments changing the out-of-home landscape. 6 May 2019 Read more

Primedia Outdoor and Coca-Cola take creative execution to another level in ZambiaPrimedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. 23 Apr 2019 Read more

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Tel: (011) 475 1419