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Primedia Outdoor Press Office

Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.

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PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company's brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. 13 Oct 2021 Read more

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia. 13 Oct 2021 Read more

Primedia Outdoor continues to evolve AVR technology, now including colour recognition

Primedia Outdoor continues to evolve AVR technology, now including colour recognition

Following the positive results and ROI of Primedia Outdoor's Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition - another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a lasting impression. 6 Aug 2021 Read more

Primedia Outdoor augments Huawei Joburg Day by increasing reach across network

Primedia Outdoor augments Huawei Joburg Day by increasing reach across network

For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor's network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile phones, in their homes, their cars or their backyards. 26 Jul 2021 Read more

Primedia Outdoor supports the launch of Samsung's epic Galaxy S21 5G Series with an innovative multi-format campaign

Primedia Outdoor supports the launch of Samsung's epic Galaxy S21 5G Series with an innovative multi-format campaign

Samsung, one of the world's most renowned electronic brands and South Africa's most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out of home campaign in the roadside and mall environment. 8 Jun 2021 Read more

Contact Primedia Outdoor

Tel: (011) 475 1419
primediaoutdoor.co.za