Currently working with three clients, the South African office specialises in assisting international technology brands to launch primarily in South Africa and implement an effective PR programme to establish and maintain brand awareness in this upcoming market with its thriving economy and lively culture.
As an agency, it has a unique business model, which links results to remuneration and focuses on delivering measurable ROI for clients. The agency pioneered a 'payment-by-results' service that links a portion of the PR fee to achieving pre-agreed targets such as coverage in key titles or briefings with journalists and analysts. This approach allows it to create successful PR campaigns and make its clients stand out from the crowd.
The South African office is headed up by South African born national, Maria Muller, who commented, "We are very excited about the new office. When companies are looking to launch into new regions, it is important to have someone who understands the local culture, media and political backgrounds. As an agency, we have good relationships with the local media and look forward to orchestrating many more successful PR campaigns in this region."
For more, go to www.eclatmarketing.co.za.
